TVNZ's Breakfast ratings have declined significantly in recent years, dropping more than 30 per cent in three years. But can John Campbell save them? Joanna Hunkin takes a closer look.

You couldn't call it marvellous but John Campbell's first week at the Breakfast desk is certainly showing some positive signs.

The former Campbell Live host returned to his first full-time television presenting role in four years this week, joining Hayley Holt on the morning news programme, as Jack Tame moves on to host TVNZ's weekly political series Q+A.

On Monday, 29,000 viewers aged 25-54 tuned in to watch the duo.

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