Love Island contestant selling water infused with his own tears

Chris Hughes from Love Island takes a selfie with fans in Liverpool. Photo / Getty Images

Love Island contestant Chris Hughes has just announced his new business venture.

Now that the programme has ended, Hughes is looking to capitalise on his popularity with a new range of bottled water, with a twist.

The twist is that it is infused with Hughes' tears.

The reality TV contestant shared the video for "L'Eau de Chris" on his social media accounts.

I'm launching my first ever product in partnership with @Topman

#LEauDeChris pic.twitter.com/LTnKVQtXzI

— Chris Hughes (@chrishughes_22) October 9, 2017

The product, developed in association with Topman, launches this week.

Looking at the initial reception the video got from Twitter users, it is not guaranteed that the product will be flying off the shelves.

Petition for @Topshop to make #LEauDeGemma - @missgemcollins #LEauDeChris pic.twitter.com/nwYPcnDOKQ

— Turn The Box On (@turntheboxon) October 9, 2017

Have I slept for so long that it's now April 1st?

— Martin Backhouse (@MartinBackhouse) October 9, 2017

I’m done with the internet today. pic.twitter.com/sli1eLAhTA

— Eve Gray 🎀 (@EveandDee) October 9, 2017

The bottle of water with a bit of Hughes' bodily fluid will reportedly retail for just under NZ$4.