NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Entertainment

JoJo Siwa wants to be 'a role model for people who love love'

By Margaret Fuhrer
New York Times·
20 Sep, 2021 07:00 AM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

She's a rainbow: JoJo Siwa at home in Los Angeles. Photo / Tracy Nguyen, The New York Times

She's a rainbow: JoJo Siwa at home in Los Angeles. Photo / Tracy Nguyen, The New York Times

At 18, the Dance Moms and internet star is returning to reality TV as half of the first same-sex partnership on Dancing With the Stars.

A few years ago, JoJo Siwa emerged as a tween wonder on the reality show Dance Moms, where she was known for her brassy one-liners, rapid-fire pirouettes and rainbow-hued ensembles topped with huge hair bows.

Today, Siwa, 18, is about to return to dance reality TV — as a budding queer idol. After coming out earlier this year, she will be part of the first same-sex partnership on Dancing With the Stars.

Her wardrobe hasn't changed much.

"When I came out, people were like, 'How did you not see this coming? She's always literally been a walking Pride flag!'" Siwa said. "It's the best compliment."

Advertisement
Advertise with NZME.

In many ways, Siwa remains the same playfully outrageous person whom fans first encountered on Dance Moms. But during the intervening years, she has built an empire on her glitter-and-rainbows star power.

Siwa now has 36.4 million followers on TikTok, 10.9 million on Instagram and 12.3 million on YouTube, where her song Boomerang is approaching 1 billion views. She has headlined an arena tour and appeared in TV series and movies, most recently The J-Team, a film she also executive produced. She was named one of GLAAD's 20 Under 20 for 2021, and one of Time's Most Influential People of 2020. She has sold more than 80 million of her signature hair bows.

From the beginning, legions of preteen girls bought into Siwa's positive, anti-bullying messaging. Since coming out, she has begun to speak more directly to people her age, who tended to dismiss her as kid stuff. She heads into the 30th season of Dancing With the Stars, which premieres in the US this week, with all those fans — aka Siwanatorz — in tow.

Advertisement
Advertise with NZME.

"She's like a living, breathing Mirrorball Trophy," said Andrew Llinares, an executive producer of Dancing With the Stars, referring to its top prize. "She's colourful in the way she looks, but she's also colourful in her personality and her aura. She's just an amazing sort of — being."

Siwa grew up immersed in dance. Her mother, Jess, owned a dance studio in the Siwas' hometown, Omaha, Nebraska. Jess had JoJo in competitions when she was just 2, the toddler's costumes concealing her diaper. "She could turn like nobody's business, and her presence was unreal," Jess said. "She would just captivate people."

Discover more

Entertainment

There's always been more to Kirsten Dunst: How the former child star came into her own

17 Sep 05:00 PM
Entertainment

Halle Berry's fight for the director's chair

16 Sep 07:00 AM
Entertainment

Monica Lewinsky is (reluctantly) revisiting 'that woman'

02 Sep 07:00 AM
Royals

Emma Corrin is fine with not playing Princess Diana to the bitter end

31 Aug 07:00 AM

Making JoJo a star in the mould of Hannah Montana — the Disney Channel character that was played by Miley Cyrus — soon became the goal. "I didn't know that Miley Cyrus and Hannah Montana were two totally different people," JoJo said. "Hannah Montana was the only human that existed for me, and she was glittery and sparkly and a rock star, and I just wanted to be that human."

In 2013, 9-year-old JoJo earned a spot on the Dance Moms spinoff Abby's Ultimate Dance Competition. Soon, JoJo and Jess joined the main Dance Moms cast. Though not the strongest dancer on the show — she routinely landed at the bottom of its trademark pyramid ranking — JoJo's outspokenness and unapologetic confidence made her a reality-TV natural.

"Nothing I've ever done has been something I didn't want to do," Siwa said. Photo / Tracy Nguyen, The New York Times
"Nothing I've ever done has been something I didn't want to do," Siwa said. Photo / Tracy Nguyen, The New York Times

Dance Moms offered JoJo a degree of fame, but limited control over her image. In 2015, she started a YouTube channel, which she described as a way to showcase her truest self. "As a 12-year-old, I was editing 10 videos a week, which is wild," JoJo said. "But it was just my favourite, because I was in charge and I had freedom."

Millions of followers beyond the Dance Moms universe began tuning in to see her share the contents of her taco-print dance bag and make pink slime without using her arms. It was a celebrity rooted in her own eccentricities and enthusiasms, without the shaping of a teen-idol-generating corporation.

"In traditional media, there's kind of a manufacturing of stardom," said Earnest Pettie, who is the culture and trends insight lead at YouTube. "But by coming to social media, JoJo was able to claim her voice for herself, to tell her own story."

As her audience ballooned, JoJo became an anti-bullying crusader, encouraging her young fans to be themselves, haters be darned. That positivity, in its shiny, bow-topped packaging, proved highly marketable. And JoJo proved a savvy businessperson, taking a hands-on approach to her lines of bows and dolls and clothing. (Jess proudly described 13-year-old JoJo holding court in a room full of Walmart executives.)

Advertisement
Advertise with NZME.

Despite earning the adoration of 6- to 10-year-olds, she faced increasingly venomous harassment online from fellow teens. "I've never really had kid friends my own age," she said. "But teenagers hated me. I mean, literally hated me." From her detractors' perspective, she looked like a phony, forced to perpetually inhabit a lucrative persona created when she was 9.

She wouldn't have been the only Dance Moms cast member to feel trapped in amber. Zackery Lennon Torres, who identified as a boy when she was on Abby's Ultimate Dance Competition and Dance Moms as a young teen, came out this spring as a transgender woman. Now 22, she said she "hit pause" on her feelings about gender and sexual identity during her years with the franchise, which had specific ideas about what gender roles Torres would play.

"I didn't have time to think about where I was in my growth as a person," Torres said. "After I left the show and went back to high school, I had to figure out that, like, oh, I wanted a boyfriend. What does it mean to come out? Who am I?"

Siwa, who overlapped a bit with Torres on Dance Moms, is quick to express sympathy for her. But Siwa maintains that her Dance Moms experience didn't stifle or alter her, and neither did her ensuing fame.

"Nothing I've ever done has been something I didn't want to do," she said. "If I wanted to create an alternate identity, I could do that — it'd be easy. I didn't. This is me."

Siwa with her girlfriend, Kylie Prew. "When I came out, people were like, 'How did you not see this coming? She's always literally been a walking Pride flag!'" Photo / AP
Siwa with her girlfriend, Kylie Prew. "When I came out, people were like, 'How did you not see this coming? She's always literally been a walking Pride flag!'" Photo / AP

Since quarantine, however, there has been a new sense of vulnerability and transparency to Siwa's online presence. On TikTok her posts became winkingly self-aware. "I started showing people, like, 'Hey, I know you make fun of me, but guess what? I'm game!'" she said. "They got to meet a human that maybe they actually like." After turning 18 in May, she began experimenting with slightly toned-down looks, giving the hair bows a rest.

Siwa came out and introduced her girlfriend, Kylie Prew, in a series of posts in January and February — an undeniably honest moment met, overwhelmingly, with cheers. (She is still figuring out how best to describe her sexuality; for the moment, she said, she's going with "queer, because it covers it, and it's cute.") She has disavowed her homophobic trolls.

"I want to be a role model for people who love love," she said. "I don't want to be a role model for people who think being gay is wrong. I don't need those people in my corner."

Although Siwa's ambitions extend to music, acting and production, her Dancing With the Stars turn comes at an especially dance-focused moment in her career. Her new film, The J-Team, centers on a dance team, and she is the choreographer in the coming streaming series Siwa Dance Pop Revolution, a collaboration with her mother. "Dance has always been home for me," she said.

Dancing With the Stars will help twine Siwa the dancer and Siwa the queer role model together in the public imagination. (There has been some grumbling online about her dance background giving her an unfair advantage on the show, but Dancing frequently includes trained dancers in its star lineup.) When the Dancing team first approached her this year, they asked whether she'd like to perform with a male or a female pro. "I immediately chose female," she said. "How awesome is it that I get to be the first, that I get to make history and inspire people this way? That is huge."

It is huge. And, in some encouraging ways, it isn't. Dancing follows in the footsteps of its BBC cousin, Strictly Come Dancing, which featured its first same-sex partnership last year, and the Danish Dancing With the Stars, which has already awarded its Mirrorball Trophy to a male-male duo. Since 2019, the National Dance Council of America, the official governing council of traditional ballroom dance in the United States, has defined a couple in ballroom as "a leader and follower without regard to the sex or gender of the dancer."

Siwa, once seen as stuck in time, is now helping network TV catch up with the times. And her Siwanatorz? They're already caught up.

"I think the best part," Torres said, "will be for these young kids to see her dancing with a girl on TV, and not even bat an eye."

This article originally appeared in The New York Times.


Written by: Margaret Fuhrer
Photographs by: Tracy Nguyen
© 2021 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Entertainment

Entertainment

'A new exciting chapter': Major event moves to Wānaka

Entertainment

Lupita Nyong'o reveals decade-long battle with uterine fibroids

Entertainment

Taylor Swift's father undergoes major heart surgery for quintuple bypass


Sponsored

Sponsored: Why heat pumps make winter cheaper

Advertisement
Advertise with NZME.

Latest from Entertainment

'A new exciting chapter': Major event moves to Wānaka
Entertainment

'A new exciting chapter': Major event moves to Wānaka

A new purpose-built outdoor arena will open in Wānaka in time for the concert.

16 Jul 11:47 PM
Lupita Nyong'o reveals decade-long battle with uterine fibroids
Entertainment

Lupita Nyong'o reveals decade-long battle with uterine fibroids

16 Jul 11:10 PM
Taylor Swift's father undergoes major heart surgery for quintuple bypass
Entertainment

Taylor Swift's father undergoes major heart surgery for quintuple bypass

16 Jul 10:58 PM


Sponsored: Why heat pumps make winter cheaper
Sponsored

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP