If, like millions of fans, you've grown accustomed to following Hollywood stars via Twitter, you may soon need to find another way to keep up with their daily banalities. At least two major film studios are curbing creative staff's use of social networking websites.
In accordance with the industry's long
tradition of keeping its biggest names on a tight leash, Disney and DreamWorks have both decided that the "talent" needs to be kept under close control online. Both studios have inserted clauses into employment contracts to stop stars sharing personal thoughts that might interfere with their carefully-honed public images.
Among the stars affected are Cameron Diaz and Mike Myers, both of whom reportedly signed contracts with an anti-Twitter clause. The pair are set to reprise their roles in a Shrek follow-up next year for DreamWorks.
Quite how this will affect Ashton Kutcher's ability to "tweet" photographs of wife Demi Moore's bottom remains to be seen: the contracts, quoted in a front-page story in The Hollywood Reporter, are so vaguely worded as to be potentially all-encompassing.
Disney's clause bans studio staff and actors from breaching confidentiality via "interactive media such as Facebook, Twitter, or any other interactive social network or personal blog". At DreamWorks, meanwhile, employees are to be barred from breaking news embargoes via "a social networking site, blog or other internet-type site".
Legal experts say the move smacks of old-fashioned control-freakery. "This is just the beginning," a lawyer told the Reporter. "Hollywood has a long history of controlling what talent says in the media. [Twitter] is just a new area of media that hasn't been controlled yet."
The crackdown follows several incidents in which stories that, in the past, might have been spoon-fed to a pliant local media were instead directly, and chaotically, announced via social networking sites.
In August, Paula Abdul revealed that she was leaving the judging panel of American Idol following a dispute over pay. The previous month, the sacking of NBC's troubled chief Ben Silverman was broken on the Twitter feed of TV host Ryan Seacrest. And Greg Grunberg, a star of Heroes, posted a message that many readers wrongly interpreted as an announcement that the show was being cancelled.
Some reports have even suggested that the new regulations will force Cameron Diaz and Mike Myers, who are on the cast of DreamWorks' new Shrek movie, to abandon Twitter. However that seems unlikely, since they agreed to appear in the film long before to the advent of the site.
In an effort to have its cake and eat it, some film studios and TV networks are encouraging employees to use social networking forums to build "buzz", while also attempting to control the sort of announcements they make.
A set of "guidelines" circulated by ABC, and obtained by The Hollywood Reporter, told staff that "Twittering is of course not mandatory, but if you have a Twitter account, we would like you to tweet regularly." It then listed forbidden types of tweet n including messages that would act as plot spoilers and ones that made disparaging remarks about a show.
- THE INDEPENDENT
Shrek star Cameron Diaz is said to have signed a DreamWorks contract with an anti-Twitter clause. Photo / AP
If, like millions of fans, you've grown accustomed to following Hollywood stars via Twitter, you may soon need to find another way to keep up with their daily banalities. At least two major film studios are curbing creative staff's use of social networking websites.
In accordance with the industry's long
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