HBCA's community cricket development manager Dave Castle is eyeing a half century, but he won't be holding a bat in his hand.
Starting next month, Castle's winter planning around boosting youth playing numbers in the region will lead to more than 50 days of school visits, before the cricket seasoncommences.
HBCA's target is more than 5000 "engagements" with communities and children.
Castle is passionate about their plans.
"We have successful formats of play, but want to really grow our game here in Hawke's Bay, starting with more kids joining us."
The initial target will be Years 1-4 at primary schools, before moving into the intermediate and secondary space.
HBCA has a list of 30-plus schools they are targeting to visit twice, with each child in Years 1-4 taking part in 30-minute sessions of skills and fun.
There will also be community and school festival days and tournaments, following New Zealand Cricket's plan for engagement in communities.