NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Media and marketing

Stuff sold for $1 to CEO Sinead Boucher by Nine Entertainment

Hamish Rutherford
By Hamish Rutherford
Wellington Business Editor·NZ Herald·
24 May, 2020 10:52 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Stuff, the media company which owns the Sunday Star Times and Dominion Post, has been sold to its chief executive Sinead Boucher for $1.

Stuff, the media company which owns the Sunday Star Times and Dominion Post, has been sold to its chief executive Sinead Boucher for $1.

Stuff, one of New Zealand's largest media companies, has been sold to management for $1.

Nine Entertainment announced the sale on the ASX on Monday morning. The new company will be led by Stuff's chief executive, former journalist Sinead Boucher.

The deal ends years of speculation about the company's ownership, after lengthy attempts by NZME, owner of the New Zealand Herald, to buy the company were unsuccessful.

"Like all of you, I have been looking forward to the day the protracted uncertainty around our ownership would come to a conclusion so we could focus on building for the future," Boucher said in an email to the company's staff on Monday.

The process to buy the company "moved very quickly" when it became clear NZME would not be able to reach a deal to buy the company.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Boucher said she planned to develop "an ownership model which will give staff a shareholding stake in the business" adding that it would take time to work out how this would happen.

Under the deal, Nine will retain ownership of Stuff's Petone plant, where the company prints some of its newspapers, and will lease it back to the New Zealand company.

Nine, which acquired Stuff when it bought Fairfax Media, will also receive potential proceeds from the recent sale of wholesale broadband business Stuff Fibre. The sale is expected to be completed by May 31.

Advertisement
Advertise with NZME.

Boucher told NZME the purchase gave Stuff "a real chance to take our destiny into our own hands and forge a really bright new future".

But the buyout did not fix any of the issues swirling around media companies thanks to the Covid-19 pandemic.

"Before we came into this Covid crisis Stuff was doing really well. We had great H1 results, we were tracking along well for the year."

But advertising had dried up as businesses went into shock, and it would be a long road ahead for those businesses to rebuild.

Discover more

Opinion

Gavin Ellis: No benefits to foreign media ownership

20 May 10:10 PM
New Zealand

Website of the Year, Newspaper of the Year: 'Powerhouse' Herald sweeps media awards

22 May 05:52 AM
New Zealand

Top honours for NZ Herald

22 May 05:48 AM
New Zealand

Huge media shake-up: TV3 owner cuts 130 jobs, Stuff sold to CEO for $1

24 May 09:43 PM

"We'll have to be really bold and inventive in what we do."

She was hoping that the fact Stuff was now locally owned meant customers and readers would support the company.

Although Boucher will be the sole owner initially, the plan is to transition into staff being stakeholders, as well as bringing in new investors and partners.

The executive team had already been looking at new initiatives while still owned by Nine. It would now reconsider which of those were viable under the new ownership model.

Boucher couldn't rule out job cuts - this morning's Mediaworks announcement showed how tough the environment was at the moment.

"I think there's probably not a business in New Zealand that could give you a crystal ball about what's ahead in the next months."

In a statement, Nine's chief executive, Hugh Marks, said the company had always believed it was important for Stuff to have local ownership.

Advertisement
Advertise with NZME.

"It is our firm view that this is the best outcome for competition and consumers in New
Zealand."

Some of the proceeds of Stuff's recent sales of its broadband business "will be used to assist Stuff to operate as it settles into its new ownership structure".

Boucher said the transaction gives Stuff greater certainty as it copes with an advertising market hit by Covid-19.

"Local ownership will bring many benefits to our staff, our customers and, indeed, to all Kiwis, as we take advantage of opportunities to invest in and grow the business."

Speculation that Boucher was planning to buy the company mounted after she formed a new company, Kenepuru Holdings Limited, a week ago.

Nine had earlier rejected an offer from NZME to buy Stuff, also for $1.

Advertisement
Advertise with NZME.

Kris Faafoi, Minister of Broadcasting, Communications and Digital Media, said today's news was a reminder about the volatility in the media sector, exacerbated by the pandemic.

The sector would inevitably face fundamental changes in the future, Faafoi said.

"The Government is working through the details of its longer-term approach to media -sector support which can ensure a strong, sustainable, and diverse news media for New Zealanders and we will have more to say on that in the coming weeks."

Save

    Share this article

Latest from Media and marketing

Premium
Business|small business

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM
Premium
Opinion

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Media and marketing

Premium
Controversial Kiwi start-up, once worth $38m, folds in New York

Controversial Kiwi start-up, once worth $38m, folds in New York

19 Jun 02:37 AM

It says it's collateral damage in the city's war on Airbnb and will try again elsewhere.

Premium
Opinion: Public media not actually about audience ratings

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP