"There was a lot of panic," said the 35-year-old Christie. "Assets were cheap, so it was a good time to take the plunge into business ownership."
Together with engineers Stuart Monteith and Owen Young, he established Pacific Rubber in 2008 after buying two struggling tyre collection firms and importing and commissioning a recycling facility.
At that time, synthetic sports fields were "sprouting up everywhere" and it was obvious that a solid business opportunity existed, Christie said.
Wellington was leading the charge in the creation of all-weather pitches, he said, but strong growth was also expected in Auckland as a result of the council's plan to upgrade sports facilities through a major development plan over the next decade.
Central Auckland's St Peter's College recently constructed an all-weather pitch which used 250 tonnes of rubber derived from 28,000 waste tyres, according to Pacific Rubber.
A proposal to upgrade the mixed grass and plastic field at Dunedin's Forsyth Barr stadium to full synthetic turf met with a warning from an event management firm last week, which said such a pitch could make it harder for the city to attract All Black matches, the Otago Daily Times reported.
Christie said there were many other applications for recycled rubber including road construction, where "rubberised bitumen" was commonly used in the United States, Europe and Australia. "We're just about to send our first shipment of rubber across to Australia."