Jetstar is turning up the competitive heat with a promotion that will see 25,000 fares sold for under $50 one way.

The company's "belated birthday sale" will see a range of promotional flights released from Wednesday this week.

Customers will be able to pick up a one-way flight between Auckland and Queenstown for $49, between Christchurch to Wellington for $32 and from Auckland to Christchurch for $34.

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The sale does not include flights for the upcoming school holiday period.

Travel dates for the sale include mid-August 2020 to mid-September 2020, mid-October 2020 to mid-December 2020 and mid-February 2021 to mid-March 2021.

This follows on from a promotion the airline launched at the beginning of the month when the airline returned to local skies.

Jetstar is aiming to lure more customers with yet another promotion. Photo / File
Jetstar is aiming to lure more customers with yet another promotion. Photo / File

There has been strong competition between Jetstar and Air New Zealand, with both airlines looking to capitalise on domestic tourism.

Like all operators in the airline and tourism industry, Jetstar has been hit hard by the impact of coronavirus.

In March, Qantas and Jetstar announced they would stand down 20,000 staff due to the impact of the virus.

The airline is aiming to reach 60 per cent of its normal domestic schedule, operating 75 return flights per week to Auckland, Wellington, Christchurch, Dunedin and Queenstown.

The airline said it would closely monitor demand, with further domestic flights likely to be added to the schedule in coming months.

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Jetstar's promotional fare include:

• Auckland to Wellington from $32 one way
• Auckland to Christchurch from $34 one way
• Christchurch to Wellington from $32 one way
• Auckland to Dunedin from $49 one way
• Auckland to Queenstown from $49 one way
• Wellington to Queenstown from $39 one way