Amy Fitzjames discusses the evolution of her online cake business, her aspirations to expand but stay boutique and sharing the work load with her sister.
What does your business do?
Amy's Secret Kitchen is an online website which makes cakes, cupcakes and treats, and its been going for seven years. We also do bespoke cakes such as wedding cakes, birthday cakes and corporate cakes. We're based in Ponsonby and make between 70 and 100 cakes each week, ranging from small gift cakes people send their friends to tiered wedding or birthday cake. We've got three bakers and three icers.