Fifteen people-strong cereal company Blue Frog was founded to liven up the supermarket breakfast cereal aisles, company founder Scott Baragwanath explains.

What does your business do?

Blue Frog Breakfast is a small food business trying to make a difference in the world of breakfast. We started because we looked at the breakfast category and it looked incredibly boring and transactional, we thought there was an opportunity to bring some excitement and wonderful food and flavour queues to breakfast time. We make 12 different products, which span from kids cereals, granolas, grain-free cereals and porridge.

We're East Tamaki-based and launched in

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