COMMENT:

It might sound a little mad, but a creative expert recently suggested that it might be time for Facebook to start paying media companies for their content.

Speaking to the Herald about the state of media, ad executive Levi Slavin mused that it was important to question the norms that have been shaped almost inadvertently over the past decade.

"Maybe we should even reconsider who pays who," said Slavin, who as chief creative officer at Colenso BBDO, is paid to find creative solutions to complex business problems.

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"Currently readers pool together their coins to cover the salaries of trusted

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The original sin

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