When Donald Trump became president, he left his eldest sons in charge of his company, with a mandate to continue expanding the family's business and brand — which they said at the time was "the hottest it has ever been."

Now, more than two years into his presidency, there is growing evidence that the Trump brand is cooling off.

The latest indication was in Trump's financial disclosure report, made public on Thursday, which showed that revenues across the president's businesses in 2018 were down about 4 per cent from the previous year. Many of his biggest revenue generators, like his

The rest of the world once offered big growth opportunities. Not anymore.

The Trump brand is hurting its remaining hotels

Trump is heavily invested in golf, but revenues are sideways

An expanding area in the US: Knickknacks

The financial report offers only a limited view