Regular readers of my Herald column will know that I usually share a lot of helpful marketing tips and strategies that businesses can use to create delighted clients and higher sales.

Today I have a bonus message for you about something a bit different.

My message is on how to have a remarkably enjoyable year in 2019.


Let me explain.

There is a terrific book called Happy Money - The Science of Happier Spending by Elizabeth Dunn and Michael Norton.

In this book the authors share five strategies for spending money that actually increase the amount of happiness you have in your life.

The very first strategy in the book is to spend money on "experiences" rather than "things".

It might sound strange that an experience you do once can make you happier than something you buy that you might keep for years.

However the scientific research shows that this strategy actually works.

With great experiences you often think about them before they happen, when they happen and long after they happen.

You also tell stories about your great experiences and you share these stories regularly with other people.


Research also shows that experiences also take longer to "get used to."

Remember the time you felt really energised, refreshed, inspired after coming back from a great show/dinner/vacation etc?

It is harder to get those same feelings from buying things.

A helpful tool to make sure you enjoy interesting experiences on a regular basis is to set up and use a Bucket List.

Which is why I created my 12 page guide "Inspired for Life".

In this guide you'll learn how to use a bucket list to create a lot more fun, adventure, enjoyment and excitement in your life.

In other words it's a great tool to make 2019 a remarkably enjoyable year for yourself.

You can download a free copy of this guide here.

There is no registration required and it's my gift to all NZ Herald readers.

The New Year is almost here.

So go out and make it your most enjoyable one yet.

"Stop dreaming about your bucket list and start living it." - Annette White.

Action exercise:

Download and use my Inspired for Life Booklet to make 2019 your most enjoyable year ever.

And feel free to share this booklet with your friends and colleagues as well if you think they would find it helpful.

- Graham McGregor is The Added Value Marketing Expert™. Register at his website and Graham will give you a free copy of his brand new free guide 'Easy Sales with Added Value Marketing'. (This guide contains ten time tested strategies that any business can use right now to create easy sales and delighted clients and is with Graham's compliments.)