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Think about how you can put a dollar figure on all the value a client receives by using your services. Photo / 123RF

BUSINESS

What's the payoff for using your services?

23 Nov, 2018 8:00am
5 minutes to read

Comment: Look at their Return on Investment or ROI.

The better way is often simple and obvious when you look for a better way. Photo / 123RF

BUSINESS

Is there a better way to market your business?

15 Nov, 2018 9:50am
4 minutes to read

The better way is often simple and obvious when you look for a better way.

In Raiders of the Lost Ark, Indiana Jones changed the rules of the game. Photo / Supplied

BUSINESS

Change the rules to get a marketing advantage

8 Nov, 2018 8:00am
4 minutes to read

You might want to look at how you could change the rules in your own business.

Look a second and even third time for these easy sales opportunities you may be missing. Photo / 123RF

BUSINESS

What easy sales opportunities are right under your nose?

2 Nov, 2018 8:00am
4 minutes to read

Look a second and even third time for these easy sales opportunities you may be missing.

There are always marketing seeds that you can plant. Photo / 123RF

BUSINESS

The helpful marketing strategies to use at this time of year

25 Oct, 2018 4:59am
5 minutes to read

In many ways marketing is a lot like gardening.

BUSINESS

Do you have lazy marketing assets in your business?

19 Oct, 2018 4:50am
4 minutes to read

A common problem in many businesses is that we have lazy marketing assets.

Think of a special report as being a valuable 'how to' guide related to area of expertise. Photo / 123RF

BUSINESS

A proven way to attract ideal new clients

12 Oct, 2018 5:00am
4 minutes to read

I highly recommend test using a special report.

BUSINESS

What is your Clients for Life Marketing Strategy?

5 Oct, 2018 4:40am
5 minutes to read

Comment: I recommend this strategy for most businesses.

Added Value is a timeless marketing strategy that works today and ten years from now. Photo / 123RF

BUSINESS

Marketing lessons from the Added Value Builder

25 Sep, 2018 11:59am
4 minutes to read

Added Value is a timeless marketing strategy that works today and ten years from now.

I personally think it is very helpful to read good sales and marketing books. Photo / 123RF

BUSINESS

Graham McGregor: The 1% learning rule

19 Sep, 2018 4:59am
5 minutes to read

Comment: When it comes to learning new ideas I came across a very helpful rule.

Great companies price their products and services to the value the customer gets. Photo / 123RF

BUSINESS

Graham McGregor: Show me the money…

14 Sep, 2018 11:29am
4 minutes to read

Great companies price their products and services to the value the customer gets.

There are ways to make your marketing offer irresistible to customers. Photo / 123RF

BUSINESS

What is your irresistible marketing offer?

6 Sep, 2018 1:00pm
4 minutes to read

Three keys to creating an irresistible marketing offer.

One advantage of recycling is that something can be used a number of times. Photo / 123RF

BUSINESS

The magic of recycled marketing

31 Aug, 2018 4:58am
4 minutes to read

One advantage of recycling is that something can be used a number of times.

Ten minutes a week could improve your sales results. Photo / 123RF

BUSINESS

How to get great sales results in only ten minutes a week

22 Aug, 2018 11:00am
4 minutes to read

Ten minutes a week could improve your sales results.

When you get noticed it makes it very easy for people to talk about you. Photo / 123RF

BUSINESS

The cone head marketing lesson

15 Aug, 2018 8:00am
4 minutes to read

When you get noticed it makes it very easy for people to talk about you.

All else being equal, a buyer will choose the option with the lowest price - but all else is never equal. Photo / 123RF

BUSINESS

Graham McGregor: The Helicopter Option

7 Aug, 2018 11:38am
3 minutes to read

"The Helicopter Option" is helpful on the topic of pricing and giving different options.

BUSINESS

A valuable marketing lesson from The Naked Cleaner

31 Jul, 2018 11:38am
4 minutes to read

A valuable marketing lesson from The Naked Cleaner.

There are hundreds of simple strategies that you can use to quickly improve your sales. Photo / 123RF

BUSINESS

Three ways to boost your sales in less than five days

26 Jul, 2018 8:00am
5 minutes to read

There are hundreds of simple strategies that you can use to quickly improve your sales.

Do you know the real reasons that people buy something? Photo / 123RF

BUSINESS

Are you selling what your clients are really buying?

18 Jul, 2018 4:59am
4 minutes to read

Do you know the real reasons that people buy something?

If you want people to take action fast just offer them a valuable how to guide. Photo / 123RF

BUSINESS

Marketing strategy to get people to take action fast

12 Jul, 2018 12:45pm
4 minutes to read

A proven strategy that you can use to get people to take action fast.

BUSINESS

Is your marketing 'pull and stay' or 'push and pray'?

5 Jul, 2018 4:59am
4 minutes to read

Want to improve your sales and profits? You'll need change what you are currently doing.

Honor Borg, a property manager from CVue Property, says find the journalists who are already writing about your industry and make the effort to connect with them in a meaningful way. Photo / 123RF

BUSINESS

How to get positive media publicity for your business

26 Jun, 2018 11:37am
4 minutes to read

Some quick tips on what you should be doing to secure publicity.

If you want better experiences in your life ask better questions. Photo / 123RF

BUSINESS

How to transform your business with the 3A Formula

21 Jun, 2018 11:43am
4 minutes to read

If you want better experiences in your life ask better questions.

Prince Harry (left) and Meghan Markle. Photo / AP

BUSINESS

Marketing lessons from the royal wedding

22 May, 2018 9:40am
4 minutes to read

COMMENT: Watching the royal wedding reminded me of three marketing lessons.

Having high credibility and trust is a lot easier to convert into a paid sale. Photo / 123RF

BUSINESS

How to build instant credibility in 2-3 minutes

25 Apr, 2018 8:30am
4 minutes to read

Having high credibility and trust is a lot easier to convert into a paid sale.

There are many simple things we can do to quickly improve our marketing results. Photo / 123RF

BUSINESS

Simple marketing can be highly profitable

17 Apr, 2018 10:30am
5 minutes to read

There are many simple things we can do to quickly improve our marketing results.

BUSINESS

What is your new client super magnet?

28 Mar, 2018 10:11am
4 minutes to read

A new financial year could be a good time to attract ideal new clients to your business.

There are dozens of ways to stand out from your competitors. Photo / 123RF

BUSINESS

Graham McGregor: Stand out from your competitors

16 Mar, 2018 10:17am
5 minutes to read

If you have a lot of competitors, create a positive point of difference.

BUSINESS

What could your business become positively famous for?

7 Mar, 2018 10:59am
4 minutes to read

COMMENT: Becoming positively famous could be just what your business needs in 2018.

Get your customers to spread the good word. Photo / 123RF

BUSINESS

How to get Positive Gossip for your business

28 Feb, 2018 11:03am
4 minutes to read

Up to 75 per cent of your business success comes from getting repeat and referral sales.

The Japanese Invisible Fish Strategy can help you get noticed and remembered at trade shows. Photo / File

BUSINESS

The marketing lesson of The Japanese Invisible Fish

30 Jan, 2018 4:36pm
5 minutes to read

The Japanese Invisible Fish Strategy can help you get noticed and remembered.

BUSINESS

What marketing game will you play in 2018?

11 Jan, 2018 3:34pm
5 minutes to read

COMMENT: I like to think about marketing as being a game that you play.

There is a difference between 'chasing' and 'attracting' clients. Photo / 123RF

BUSINESS

Are you marketing to a warm audience?

4 Jan, 2018 5:40pm
4 minutes to read

There is a difference between 'chasing' and 'attracting' clients.

BUSINESS

McGregor: How to have an amazing 2018

28 Dec, 2017 2:00pm
4 minutes to read

10 quick tips for both your business and personal life.

WOMBAT stands for Word Of Mouth Buy And Tell. Photo / 123RF

BUSINESS

The power of WOMBAT Selling

8 Dec, 2017 1:50pm
4 minutes to read

WOMBAT Selling is written by sales and creative thinking expert Michael Hewitt Gleeson.

Find a way to stand out from the crowd. Photo / Getty Images

BUSINESS

Which service businesses do you easily recommend?

28 Nov, 2017 1:34pm
5 minutes to read

COMMENT: Find a way to stand out from the crowd.

Testimonials from people who have purchased the product can make all the difference. Photo / Getty Images

BUSINESS

Graham McGregor: Real life results can seal the deal

22 Nov, 2017 12:40pm
4 minutes to read

COMMENT: Customer feedback can be just the ticket.

To me, ideas are worth nothing unless executed. Photo / 123RF

BUSINESS

What are great marketing ideas really worth?

14 Nov, 2017 2:37pm
4 minutes to read

To me, ideas are worth nothing unless executed.

BUSINESS

Graham McGregor: How to thrive under the new Government

2 Nov, 2017 11:45am
5 minutes to read

COMMENT: How to thrive in business under the new Government.

The solution is quite simple. Photo / 123rf

BUSINESS

McGregor: A simple way to improve marketing results

25 Oct, 2017 1:35pm
5 minutes to read

COMMENT: Graham McGregor on a simple way to improve your marketing results.

BUSINESS

Do you sell money at a discount?

18 Oct, 2017 1:10pm
4 minutes to read

Three examples of "selling money at a discount" to get you thinking.

BUSINESS

The 10-10 foxtrot marketing challenge

13 Oct, 2017 11:05am
5 minutes to read

COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".

There is always a way to get better results with less effort - if you look for it. Photo / Getty Images

BUSINESS

The lawnmower marketing lesson

5 Oct, 2017 9:30am
4 minutes to read

OPINION: There is always a way to get better results with less effort - if you look for it

BUSINESS

What is unique or special about your business?

28 Sep, 2017 10:48am
5 minutes to read

COMMENT: How can you get your best clients to say why your business is special?

Four tips to make sure you make the most of your efforts on LinkedIn. Photo / Getty Images

BUSINESS

Four ways to use LinkedIn in your marketing

21 Sep, 2017 7:12am
5 minutes to read

COMMENT: Four tips to make sure you make the most of your efforts on LinkedIn.

How to use the marketing and sales strategy is called 'dollarisation.' Photo / Getty Images

BUSINESS

How to 'dollarise' the value of what you sell

15 Sep, 2017 11:21am
5 minutes to read

COMMENT: How to use the marketing and sales strategy is called 'dollarisation.'

BUSINESS

How to make your business 'super memorable'

6 Sep, 2017 2:06pm
5 minutes to read

COMMENT: What you can do to make your business 'super memorable'.

Here are two marketing strategies you might like to try. Photo / 123RF

BUSINESS

Two ways to sell against low-priced competitors

31 Aug, 2017 9:43am
5 minutes to read

COMMENT: Here are two marketing strategies you might like to try.

Listening for 'pain points' that your customers have is very beneficial. Photo / Getty Images

BUSINESS

Solving customer problems to boost your profits

24 Aug, 2017 10:49am
6 minutes to read

COMMENT: Listening for 'pain points' that your customers have is very beneficial.

The number one rule with risk is this everything counts. Photo / Getty Images

BUSINESS

Reduce risk to increase your sales

17 Aug, 2017 9:00am
4 minutes to read

COMMENT: The number one rule with risk is this everything counts.

Look for simple and easy to understand stories and examples that you can use in your marketing. Photo / Getty

BUSINESS

Keep it simple to boost your sales

10 Aug, 2017 7:42am
4 minutes to read

COMMENT: An easy way to increase your sales when talking to potential clients

Target the your customers, People on target paperTarget

BUSINESS

What's your million dollar marketing niche?

3 Aug, 2017 7:38am
5 minutes to read

COMMENT: How to get an audience of clients who highly value what you offer.

Here's how to create an effective special report. Photo / 123RF

BUSINESS

How to attract ideal business clients

27 Jul, 2017 11:11am
4 minutes to read

COMMENT:To attract ideal new clients I highly recommend you test using a special report.

BUSINESS

How to sell premium priced services

20 Jul, 2017 1:09pm
4 minutes to read

COMMENT: What 'new category' could you create for your own business?

Consider using Evergreen Marketing that you can create once and then use for many years. Photo / Getty Images

BUSINESS

The value of using evergreen marketing

6 Jul, 2017 9:42am
4 minutes to read

COMMENT: I'm a big fan of evergreen marketing and I highly recommend you use it.

Team New Zealand's America's Cup win was a team effort. Photo / Screenshot

BUSINESS

Time to celebrate and be grateful

28 Jun, 2017 11:27am
3 minutes to read

COMMENT: Team NZ's effort is a good a time to reflect on the importance of celebration.

BUSINESS

Is Facebook marketing right for you?

22 Jun, 2017 1:17pm
5 minutes to read

COMMENT: What is the value of a new customer for your business?

Think about a product or service that you love using and often recommend to people you know. Photo / Getty Images

BUSINESS

How to create raving business fans

15 Jun, 2017 11:33am
4 minutes to read

COMMENT: Think about a product or service that you love using and often recommend.

What new target market would you like to enter get well known in fast? Photo / Getty Images

BUSINESS

How to get well-known in a new market

8 Jun, 2017 2:12pm
4 minutes to read

COMMENT: This strategy is deceptively simple.

When you eliminate jargon it can often make products or services easier to sell. Photo / 123RF

BUSINESS

How to make services easier to sell

30 May, 2017 8:30am
4 minutes to read

COMMENT: When you eliminate jargon it can often make products or services easier to sell.

'Rolls Royce marketing' has three components to it. Photo / 123RF

BUSINESS

Do you have a 'Rolls Royce' Service Offer?

26 May, 2017 8:32am
4 minutes to read

COMMENT: What do some of your clients enjoy by using your services?

A simple way to make great progress is to get the help of other people. Photo / 123RF

BUSINESS

4 beneficial no-cost marketing resources

18 May, 2017 10:07am
4 minutes to read

COMMENT: A simple way to make great progress is to get the help of other people.