I was chatting recently with Jim White a regional market manager for a 15-year-old business based in the United States called ARPWAVE.
Jim told me that ARPwave's Neuro-Therapy and Neuro-Recovery technology has been used by more than 2,000 elite pro athletes worldwide and has been used to treat over 300,000 patients.
The result has been better than a 95 per cent success rate in eliminating pain, addressing restricted movement, and eliminating atrophy. ARPwave is significantly enhancing the way people recover from injury and surgery.
Now that information by itself was useful but did not get me excited.
However, Jim then shared testimonials with me that had real people talking about the remarkable results they were enjoying from using this technology.
One of the testimonials was about NFL All-Pro Dwight Freeney.
Prior to Super Bowl XLIV in 2010, the major story two weeks leading up to the big game was whether or not Dwight Freeney would play.
Dwight had suffered a Grade 3 Sprain in his right ankle during the AFC Championship Game against the Pittsburgh Steelers and an MRI showed torn ligaments in the ankle.
Typical recovery time was estimated at 10-15 weeks minimum and most doubted he had even the slimmest of chances of making the game.
Dwight immediately contacted Denis Thompson (ARP Wave Founder) and 12 days from the Super Bowl went into treatment.
One day before Super XLIV another MRI was conducted on the ankle and the MRI showed complete healing of the ligament tear and Freeney was subsequently cleared to play.
By using ARPwave technology Dwight experienced in 12 days a complete healing on an injury that typically takes 10 weeks MINIMUM to even begin to repair itself.
Another testimonial was from a lady called Luann Wyatt who had partial knee replacement surgery on two knees.
Here is what Luann had to say.
"On January 31, 2017, I had the second of two partial knee replacement) surgeries. My first operation (on the other knee) was done in January of 2015.
Although I had an excellent outcome from my first surgery, my recovery was a long process (a full 12 months of Physical Therapy and I had pain during about 3/4 of it).
The biggest setback was the development of scar tissue that prevented me from regaining flex. I needed to have another procedure to manipulate the knee (general anesthesia again) four weeks after surgery.
I have been a patient of Dr. Steven Moe for several years and at an office visit (for treatment of neck and lower back pain), I happened to mention I was having my second knee surgery.
He encouraged me to see him after surgery to help with recovery, which I did. After 6 ARPwave treatments over a two-week period, I experienced some exceptional results as compared to my first recovery. These included improved strength, diminished pain, diminished swelling, improved flex and best of all no sign of scar tissue."
I also read dozens of testimonials from medical professionals who were using the ARPwave techology with their own patients and were enjoying amazing results.
After reading these testimonials I found myself getting really excited about what ARPwave has to offer. And the thing that made me excited was the remarkable results that so many of their clients were enjoying.
Which brings me to my marketing recommendation for this week.
Don't focus all your marketing just on the products or services that you offer.
Instead, take some time to talk about the remarkable results that many of your clients are enjoying by using your product or service.
That is what will get other people excited about spending their money with you.
"Life is really simple, but we insist on making it complicated."
What remarkable results do you help your clients to enjoy?
Which clients can you interview to get great testimonials that talk about these remarkable results?
Graham McGregor is a Marketing Advisor and helps businesses who offer an expensive service to quickly attract ideal new clients. You can download his brand new 106 page marketing guide 'The Expensive Service Marketing Solution' at no charge from www.TheExpensiveServiceMarketingSolution.com