Site works have begun for Auckland's new $300 million-plus, 57-level Pacifica apartment and hotel tower between Gore St and Commerce St.

A spokesman said preparatory works are under way and a pile driving rig would arrive in the next fortnight.

A light show, created by SoulStorm Lasers, marked the start of work, he said.

The Pacifica apartment and hotel tower will be located between Gore St and Commerce St. Photo / Chris Loufte
The Pacifica apartment and hotel tower will be located between Gore St and Commerce St. Photo / Chris Loufte

Lights were beamed from the site and could be seen from across the city, he said.

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The tower, New Zealand's tallest residential block, is being developed by Melbourne-headquartered Hengyi Pacific and built by Australia's Icon Co which specialises in high rise construction.

The laser light show stood out in Auckland's skyline. Photo / Chris Loufte
The laser light show stood out in Auckland's skyline. Photo / Chris Loufte

Gavin Lloyd, national residential project director for agency CBRE, said: "The start of construction should leave people in no doubt that this visionary project is becoming a reality."