"Your gear might be coming from seven or eight different contractors ... from a client-facing perspective you just deal with EquipmentShare."
The service also tracks where and how equipment is being used and manages its maintenance.
While EquipmentShare charges about 30 per cent less than traditional equipment rental companies in the United States, White said prices here would depend on supply and demand.
The idea, however, is that it saves contractors from having to buy expensive equipment for only one job and often lets them rent it for less than they would from an established rental company.
EquipmentShare would initially target Auckland, Hamilton and Tauranga. It was also looking for a partner in Christchurch.
The equipment hire market is worth between $750 million and $1 billion a year in New Zealand.
A geotechnical engineer, White came across EquipmentShare when researching an idea on how to connect people with excess dirt on their construction site with others who needed holes filled.
After meeting EquipmentShare co-founders Willy and Jabbok Schlacks, White acquired the licence for the service in New Zealand.