NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business

‘It’s PR, not the ER’: Gen Z is resisting the workplace emergency

Rainesford Stauffer
Washington Post·
29 Oct, 2025 08:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Some young workers are deciding that the last-minute project they’re supposed to panic over simply isn’t one. Photo / Campaign Creators, Unsplash

Some young workers are deciding that the last-minute project they’re supposed to panic over simply isn’t one. Photo / Campaign Creators, Unsplash

As the workforce evolves, younger generations are rejecting a frenetic approach to work that can create undue stress and cross work-life balance boundaries.

When Lauryn Jiles, 26, entered the workforce in 2022, every time colleagues treated something like an emergency, she followed suit. Jiles, who has worked as a commerce writer and in social media management, described how projects would be lined up, only to pivot at the last minute; in another role, corporate layoffs caused her workload to double.

“I started developing a stress rash on my skin,” said Jiles, who is based in South Carolina. “That’s when I was like, ‘yeah, I’m not going to do this anymore’.”

For much of Gen Z, chaos in their working lives is as routine as the after-hours Slack ping so recognisable you hear it in your dreams. Some entered the workforce around the start of the coronavirus pandemic, when many young workers struggled to find employment and navigated workplace shifts that proved short-lived for many. Commentary decrying the perils of “quiet quitting” feels disconnected from the reality of high living costs and stagnant wages. Meanwhile, a bleak labour market and lack of entry-level jobs impacts how people enter the workforce.

So, many members of Gen Z have experienced their share of workplace emergencies, causing stress and burnout. And now, some young workers are deciding that the last-minute project they’re supposed to panic over simply isn’t one.

Advertisement
Advertise with NZME.

Phoebe Gavin, a career and leadership coach, thinks it’s a characteristic of generations under 40 to want to change a sense of unfairness in the world. “The way that it’s showing up at work is pushing back on a lot of the expectations that are not mutually beneficial,” she explains. There was a time, perhaps for their parents’ generation or generations prior, where hard work and loyalty were rewarded, she said. Now, there’s no guarantee of employers ensuring you’re rewarded for going above and beyond.

It’s not like I’m going to get promoted overnight for basically dropping everything in my life.

Chanyce LeDay, 26

Whether it’s a last-minute task requiring work outside business hours or do-or-die stress over a slide deck, some Gen Z workers are questioning the false sense of urgency ingrained in many workplaces. It might pop up as quips like “there’s no such thing as a marketing emergency”, or “we’re saving PDFs, not lives”.

While every workplace has situations that are considered urgent, with anxiety over job loss upping the stakes, pushing back on the everything-is-an-emergency approach ties into larger conversations about the role work plays in our lives.

Advertisement
Advertise with NZME.

Katrina A. Burch, associate professor of psychological sciences at Western Kentucky University, attributes some changes to the start of the pandemic. “It’s been very much emphasised in the US that in order to be successful, you should be both willing and able to flex the boundary to allow work to interfere into other spheres of your life,” she explains. Early 2020 marked a cultural shift: “I don’t need to wear busyness as a badge of honour.”

Erica Marrison, a 29-year-old in New York, cited the start of the pandemic as a wake-up call. Shortly before, Marrison lost someone in her personal life, and that, coupled with the sweeping, ongoing grief from the pandemic, made her feel that when it comes to work, “nothing is quite as urgent as it once felt”.

Discover more

Premium
Business

Six ways Gen Z are ruining the workplace for everyone else

16 Oct 08:00 PM
Business

Recruiter reveals the 'arrogant' demands Gen Z make of employers

04 Nov 11:34 PM
Premium
Lifestyle

The Gen Z guide to getting ahead at work

27 Aug 05:00 PM
Premium
Opinion

Opinion: In defence of Gen Z’s challenge to 'work ethic'

29 Oct 09:01 PM

It’s not that she doesn’t invest in her career. Marrison, who works in lifestyle and fashion journalism, enjoys her job and works a lot. But she soon reevaluated some existential questions: “What are the things in my life that I would consider an emergency? What are the things in my life that are most important?”

Marrison recalls seeing a meme floating around: “It’s PR, not the ER”, or “It’s HR, not the ER.”

“The energy around day-to-day work can be so overwhelming, when you could get the same amount of things done in a calm fashion,” she said.

It’s not just about personal boundaries, either. Some workers emphasised the importance of communicating with colleagues to prioritise tasks.

When Chanyce LeDay, a 26-year-old in Chicago, began her first job in marketing and advertising, she was trying to please everyone and dropping everything to make it happen. LeDay wanted to do her best, but realised the urgency didn’t have a payoff: “It’s not like I’m going to get promoted overnight for basically dropping everything in my life.”

There is a larger problem in our culture of equating work with worth, and conflating performative productivity with actual performance.

Nia West-Bey, National Collaborative for Transformative Youth Policy

She started advocating for herself, including figuring out a dynamic with her manager that’s grounded in clear communication. When her manager comes to her with an emergency task, they go through what else LeDay is juggling, and her manager will back her up if she needs to adjust other deadlines.

Advertisement
Advertise with NZME.

Of course, “emergencies” for workers in office jobs, including fields like tech or marketing, are materially different from emergencies in fields where lives and well-being are on the line.

Structural inequities embedded in work are also a factor in who gets to push back. For example, young workers of colour who face disproportionate performance expectations, or young workers in lower-wage jobs without access to flexibility or benefits, could face challenges when pushing back on their workload.

Nia West-Bey, executive director of the National Collaborative for Transformative Youth Policy, says she hears from young people in the organisation’s network who bring a strong disability-justice lens to their work that “there is a larger problem in our culture of equating work with worth, and conflating performative productivity with actual performance”.

For those looking to disengage from a false sense of urgency, clarifying priorities is key. Gavin says being proactive about understanding how urgency is defined is important: if you step in on Sunday to handle a crisis, will you be off on Monday?

Similar questions work if you do end up in the whirlwind of a false emergency: “Is there something that we can do differently to not end up in this emergency, or to handle these sorts of emergencies better?”

In addition to finding a trusted co-worker to talk to about how to triage priorities, Burch suggests falling back on your job description: “Are you getting good performance reviews? Are you meeting your targets? Are you doing all the things that are developmentally appropriate for your role?” If you’re being pressured to engage in work outside your allotted work time or job description, yet are getting good feedback, Burch suggests meeting with a supervisor to discuss your workload.

Gavin also encourages young workers to share what they’re experiencing in a way that strengthens working relationships: “I noticed that we had an emergency. I’d love to talk to you about this,” or “This is my understanding of what you’re asking for. This is what it will cost me. Do you still want me to do it just like this?”

If you say, “that’s not really my job”, you might be telling the truth, Gavin explains, but it could also harm working relationships in the long run. Communicating proactively is “going to help advance your goal of not dealing with all of these unnecessary emergencies without damaging your working relationships”.

As the workforce continues to be in flux, many Gen Z workers are fighting for balance between doing their best at work and not buying into the everything-is-an-emergency hype. It’s a little morbid, Jiles said, but she thinks of something her mother told her: “At the end of the day, if you pass away, they’re just going to post your position and talk about how nice you were,” Jiles said. “Do what you can. Do it well, but that’s it.”

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Business

Whānau Day aims to draw kids into tech careers with inspirational speakers, robots and free pizza

30 Oct 06:04 AM
Premium
Shares

Market close: Freightways outlook and Fonterra vote drive upbeat day

30 Oct 05:12 AM
Premium
Agribusiness

What Fonterra's $4.2b Mainland deal means for its farmers and future

30 Oct 04:00 AM

Sponsored

Big gear, less risk: Flexible funding for Kiwi businesses

27 Oct 11:00 AM
Advertisement
Advertise with NZME.

Latest from Business

Whānau Day aims to draw kids into tech careers with inspirational speakers, robots and free pizza
Business

Whānau Day aims to draw kids into tech careers with inspirational speakers, robots and free pizza

Event aims to boost diversity in a high-paying industry.

30 Oct 06:04 AM
Premium
Premium
Market close: Freightways outlook and Fonterra vote drive upbeat day
Shares

Market close: Freightways outlook and Fonterra vote drive upbeat day

30 Oct 05:12 AM
Premium
Premium
What Fonterra's $4.2b Mainland deal means for its farmers and future
Agribusiness

What Fonterra's $4.2b Mainland deal means for its farmers and future

30 Oct 04:00 AM


Big gear, less risk: Flexible funding for Kiwi businesses
Sponsored

Big gear, less risk: Flexible funding for Kiwi businesses

27 Oct 11:00 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP