New Zealand tourism has been struggling to cope with a resiliently high currency and increasing costs of long-haul travel, which have tarnished the appeal of a holiday in the South Pacific. That's seen national carrier Air New Zealand streamline its routes and team-up with government agencies to target key markets.
Today's figures showed domestic guest nights were up 16 per cent to 1.4 million from September 2011, though down 0.3 per cent on a seasonally adjusted basis from a month earlier. Locals tended to shy away from short-term accommodation last year during the Rugby World Cup.
Hotel guest nights rose 2.3 per cent to 809,000 in September from the same month a year earlier, and motels, motor inns, and apartments reported a 0.8 per cent gain in guest nights to 869,000.
Backpackers showed a 16 per cent drop in guest nights to 261,000 and holiday parks reported a 15 per cent drop in guest nights to 294,000 from September 2011.
Accommodation capacity shrank 2 per cent to 4.1 million in the year, while occupancy rates, excluding holiday parks, fell 2.3 percentage points to 43.5 per cent.