The International Energy Agency predicts that tackling climate change will generate US$27 trillion in renewables demand by 2050 in developing economies alone. Local lobby group Pure Advantage, which advocates a low-carbon future for New Zealand, reckons the global market is worth $1 trillion a year.
Yet, in a nation blessed with renewable energy sources, the Government's Energy Strategy favours marine oil and gas reserves.
"I don't think it's logical that we can increase investment in fossil fuel extraction and not damage our clean, green brand," says Pure Advantage's chairman Rob Morrison. "And there will be economic consequences if we do damage the brand. We can only be a bit player in terms of fossil fuel extraction. We can be an absolute leader in terms of clean and green solutions."
Take geothermal, an area where New Zealand seems well-placed to export know-how. China has earmarked $15.4 billion for geothermal energy, and SinOpec Group, the Chinese energy giant, has signed a five-year deal with Iceland to develop Inner Mongolian resources.
"We need to export clean and green solutions," Morrison says.