NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business / Economy

Luxon living on borrowed time as stagflation looms – Matthew Hooton

Matthew Hooton
By Matthew Hooton
NZ Herald·
31 Jul, 2025 09:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Christopher Luxon has struggled to rate highly in polls. Photo / Mark Mitchell

Prime Minister Christopher Luxon has struggled to rate highly in polls. Photo / Mark Mitchell

Matthew Hooton
Opinion by Matthew Hooton
Matthew Hooton has more than 30 years’ experience in political and corporate strategy, including the National and Act parties.
Learn more

KEY FACTS

  • Both National and Labour lost ground in the recent 1News-Verian poll.
  • Christopher Luxon scored 23% in the preferred Prime Minister stakes – no change from the previous poll.
  • Labour leader Chris Hipkins scored 19%, down 1 point.

Prime Minister Christopher Luxon has declared his Government must “double down” on its economic plan.

This is the same economic plan he has been telling us for a year is “starting to work”.

Yet if last August Luxon meant that a year later the construction industry would be contracting, overall economic activity diminishing, inflation tracking up, and unemployment rising, he should have told us.

Advertisement
Advertise with NZME.

While not yet as bad as in the 1970s, the term for this is stagflation, and even the Treasury now warns that “high-frequency data provides further evidence that growth slowed in the June quarter” and that “near-term inflation pressures have increased”.

Private-sector economic forecasters are even more pessimistic, and the Reserve Bank’s Kiwi-GDP forecaster continues to indicate June quarter GDP declined by 0.3%. Massey University’s GDPLive indicates the economy continued its decline through July.

This is more than 18 months since Luxon purported to unveil his “plan” and six months since his big “going for growth” speech in Auckland.

In fact, Luxon has no plan of the sort that might transform New Zealand’s prospects the way Argentina’s President Javier Milei has turned around his country’s economy in less than 18 months, as detailed by Richard Prebble on Wednesday.

Advertisement
Advertise with NZME.

Announcements said to be part of Luxon’s “plan” usually have the appearance of being dreamed up overnight based on focus-group sessions, like banning surcharges on debit, credit and Eftpos payments.

While Luxon claimed the ban “ensures” that a mandated $90 million reduction in credit-card fees would “flow through to consumers”, Finance Minister Nicola Willis was more orthodox in saying businesses would make their own decisions.

The surcharge ban is probably good politics, since it will perhaps marginally benefit those using their cards, phones and watches while imposing a tiny cost to those who use cash.

But we can only pray that Luxon and Willis understand that shifting $90m from banks to consumers is irrelevant in the context of a $430 billion economy, including the $7.2b the banks made in profits last year.

Like so many of the “announcements” the Government has made in the past two weeks, like the $80m for a new medical school and the reannouncement of $6b of government infrastructure projects, the surcharge ban is, at most, a rounding error.

When he speaks of doubling down on his plan, even Luxon surely did well enough at primary-school maths to know that two times nothing is still nothing.

Underlining the emptiness of his plan and his approach to politics generally is that the past two weeks of frenetic media activity can be explained by the Beehive knowing that all the major polling companies are currently in the field and expected to release results over the next fortnight.

In political strategy, this is known as “pumping the polls”, where populist activity occurs during a polling period to try to score a better number for a candidate or party.

Advertisement
Advertise with NZME.

Even if this improves the result by only a couple of points, the candidate or party can claim growing support.

Luxon had better hope that is what has happened, because on the results of the next fortnight’s polls his future as Prime Minister depends.

National MPs are increasingly twitchy not so much about the Government’s polling, but about National’s and Luxon’s.

As they look around the caucus room, National MPs know that one in six of them may not be back at the next election, based on the past few months of polls.

But those set to lose their seats may be the lucky ones, since while the same polls suggest the coalition would be narrowly re-elected by just a seat or two, National would be even weaker in a second Luxon Government than in the current one.

Luxon would of course keep his Botany seat but, the way things are heading, National would have no more than a couple of list MPs, and perhaps none.

Off the top of the list, Willis and Speaker Gerry Brownlee would probably scrape in – but not comfortably – and Infrastructure Minister Chris Bishop would survive if he retained his Hutt South electorate.

But it would be bye-bye for Justice Minister Paul Goldsmith and anyone else relying on a list seat, including any new talent National wanted to attract.

Blame for this tends to be directed towards Luxon, who has never polled better than his party, which has also failed to get out of the 30s under his leadership.

As preferred Prime Minister, Luxon is usually about level with Labour leader Chris Hipkins.

But Luxon’s net favourability number has almost always been under zero, often catastrophically so.

More people also think the country is heading in the wrong direction than say it is on the right track. Astonishingly, National fell behind Labour this June over who is best to manage inflation and the cost of living.

Among voters’ top 20 issues, National was ahead only on the economy – marginally – and on law and order and defence. Recent changes to Luxon’s media schedule may help a bit.

On the narrow question of media tactics, it is better for a Prime Minister to appear on Mike Hosking Breakfast and its lower-rating competitors on a Monday rather than a Tuesday.

But Luxon’s problems do not so much concern his choice of media and social-media channels and when he uses them.

The real problem is that too many swing voters just have a visceral dislike and disrespect of the man, and that he seems incapable of engaging seriously – scripted or unscripted – on issues as they arise, or of talking in more than banalities.

Were the economy clearly on the mend, this might not matter as much. But having nothing meaningful to say to Hosking or his competitors and bombarding social-media users with brain-dead messaging about non-existent plans “starting to work” is not what the times call for.

Nor does Luxon do himself any favours by telling everyone how hard he works. No one cares. Some of the greatest leaders in history did the lightest hours.

What matters is voters perceiving that a Prime Minister offers some sense of what they want to achieve that is independent from their focus groups, a clear strategy to deliver that objective even if aspects of it are unpopular, and a genuine sense of connection with the country’s past, present and future.

A Prime Minister should be able to speak knowledgeably about all these things, not revert to childlike slogans under even the softest questioning.

Luxon is already living on borrowed time. He had better hope the forthcoming polls buy him a little more time to try again to prove that he has at least some of the attributes his job demands.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Economy

Premium
Shares

'Uncertainty around US tariffs': Market reacts with cautious trading

Economy

US President Trump slaps 15% tariff on NZ goods

Economy

Consumer confidence drops in July, inflation expectations rise


Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

Advertisement
Advertise with NZME.

Latest from Economy

Premium
Premium
'Uncertainty around US tariffs': Market reacts with cautious trading
Shares

'Uncertainty around US tariffs': Market reacts with cautious trading

Fisher and Paykel Healthcare shares fell 2.17% because of the tariff increase.

01 Aug 06:25 AM
US President Trump slaps 15% tariff on NZ goods
Economy

US President Trump slaps 15% tariff on NZ goods

01 Aug 02:17 AM
Consumer confidence drops in July, inflation expectations rise
Economy

Consumer confidence drops in July, inflation expectations rise

31 Jul 11:58 PM


Kiss cams and passion cohorts: how brands get famous in culture
Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

01 Aug 12:26 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP