"If the general tenor of the (ANZ) survey deteriorates any further, which seems entirely plausible, then our expectations will start to look decidedly optimistic," said Toplis.
"The agriculture sector (read dairy) is in a state of depression but every other sector surveyed now also has below-average expectations for activity growth. The only sector within cooee of optimism was services, which is likely to largely reflect the booming state of the housing market and those who can benefit from such."
At his post-Cabinet press conference today, Key claimed the outlook was "still net positive" before reporters pointed out that sentiment was negative for a second month, and had declined for five straight months.
"We run the risk of talking the economy down," Key said, pointing to the 'own activity' indicator as being "much more optimistic".
"Everyone understands we need to keep Chicken Licken at bay," he said, referring to the scare-mongering bird in a children's story who predicts the sky will fall. "Yes, we will grow slightly slower than last year, but we're still expecting 2 to 2.5 percent," he said.
While unemployment might rise, it was important to remember that New Zealand had one of the highest rates of people employed in the rich countries' club, the OECD, and that participation rates - a measure of those both working or looking for work - was also amongst the highest in the developed world, Key said.