NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Premium
Home / Business / Companies

Deloitte Top 200: How companies can survive and thrive in an era of low economic growth

Liam Dann
By Liam Dann
Business Editor at Large·NZ Herald·
28 Nov, 2023 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Haren Samarasekera, head of greenfield, commercial, with Deloitte Top 200 Company of the Year sponsor Amazon Web Services (AWS) New Zealand.

Haren Samarasekera, head of greenfield, commercial, with Deloitte Top 200 Company of the Year sponsor Amazon Web Services (AWS) New Zealand.

The slow grind of the post-pandemic recovery is proving challenging for many companies as they adjust to an extended period of low economic growth.

But it can also present opportunities for companies prepared to embrace change, says Haren Samarasekera, head of greenfield, commercial at Amazon Web Services (AWS) New Zealand, sponsor of the Deloitte Top 200 Company of the Year award.

“Challenging economic times can be a catalyst for innovation – companies can use this time to test new strategies, ways of working, and experiment with new products and services to come out ahead of the competition,“ Samarasekera said.

“Companies can also use this time to drive cost optimisation, a business-focused, continuous discipline to drive spending and cost reduction while maximising business value.”

This year’s finalists for the Deloitte Top 200 Company of the Year award are Xero, Tourism Holdings, and Infratil. All three have managed to keep moving forward and evolving through the tough conditions of the past year.

Advertisement
Advertise with NZME.

A big part of that has been being prepared to make hard decisions around costs while continuing to invest and strategically reposition themselves for the next economic cycle.


According to a Demystifying Data Report by Deloitte Access Economics and AWS, organisations in New Zealand that effectively harness the power of data can use it to grow their annual business revenue by 9.5 per cent.

Advertisement
Advertise with NZME.

This showed that getting data foundations right can also unlock tangible value for businesses, Samarasekera said. For large businesses with more than 200 employees, this is equivalent to $25 million in additional annual revenue.

“Improving data foundations includes building a data strategy, connecting siloed data across platforms, and integrating governance tools to control the access of data,” he said.

“Organisations also need to build data skills within their teams, which may involve upskilling current staff through on-the-job training and training courses or collaborating with organisations such as our extensive network of AWS Partners.”

As organisations increase their data maturity, it would transform how they go about solving problems and building customer experiences, which would lead to breakthroughs in all industries including healthcare, finance, retail trade, and manufacturing operations.

There were plenty of other benefits to upskilling employees.

Research by Gallup and AWS has revealed that workers with advanced digital skills -such as cloud architecture and software development - boost New Zealand’s annual GDP by $7.3 billion.

Organisations that employed these workers would also see significant benefits, with 21 per cent reporting rapid annual revenue growth (at least doubling) in the past year, and 67 per cent higher revenues than those with basic or intermediate digital-skilled workers.

“By investing in digital skills, companies will be better positioned to leverage advanced technologies such as generative AI, and accelerate their growth and innovation,” Samarasekera said.

Advertisement
Advertise with NZME.

“These days the speed of information flow is increasingly being matched by the speed of systems powered by AI and machine learning – which companies can leverage to build reputational safeguards and monitoring systems.”

These could cover not just external communications (the usual focus of reputation management strategies), but also operational areas with the potential to drive crisis scenarios - ranging from data and system security issues impacting operations to customer issues driven by social media conversation or bad actors.

“We believe AI and ML are capable of addressing some of humanity’s most challenging problems. Generative AI in particular is poised to have a profound impact across industries such as retail, advertising and marketing, healthcare and life sciences, and sustainability,” he said.

The Deloitte Top 200 Awards were established in 1990 and are held annually to recognise and applaud outstanding individual and management team performances among New Zealand’s largest companies and trading organisations.

The winners will be announced at the Top 200 awards and gala dinner on Wednesday, December 6.

The event will be livestreamed from 7pm on the NZ Herald website.

Last year’s winner of the Company of the Year was Vulcan Steel

Company of the Year finalists - sponsored by Amazon Web Services (AWS) New Zealand.

Infratil (CEO Jason Boyes)

Jason Boyes. Photo / Mark Mitchell
Jason Boyes. Photo / Mark Mitchell

Xero (CEO Sukhinder Singh Cassidy)

Xero CEO Sukhinder Singh Cassidy. Photo / Getty Images
Xero CEO Sukhinder Singh Cassidy. Photo / Getty Images

Tourism Holdings (CEO Grant Webster)

Tourism Holdings chief executive Grant Webster. New Zealand Herald Photograph by Brett Phibbs.
Tourism Holdings chief executive Grant Webster. New Zealand Herald Photograph by Brett Phibbs.

- This was produced in partnership with the Deloitte Top 200 Awards and sponsors

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Companies

Premium
Retail

HelloFresh pleads guilty after ‘subscription traps’ tricked customers

Airlines

Regional airline grounded for 10 days by Civil Aviation Authority

Premium
Banking and finance

'Firepower to help': Small business lender raises $200m capital for new loans


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Companies

Premium
Premium
HelloFresh pleads guilty after ‘subscription traps’ tricked customers
Retail

HelloFresh pleads guilty after ‘subscription traps’ tricked customers

The devious policy targeted former customers but left a key detail out.

14 Jul 03:51 AM
Regional airline grounded for 10 days by Civil Aviation Authority
Airlines

Regional airline grounded for 10 days by Civil Aviation Authority

14 Jul 03:12 AM
Premium
Premium
'Firepower to help': Small business lender raises $200m capital for new loans
Banking and finance

'Firepower to help': Small business lender raises $200m capital for new loans

14 Jul 03:00 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP