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Home / Business / Personal Finance / Tax

Video gaming sector 'crisis': Australia tax breaks start, pull NZ firms across Tasman

Chris Keall
By Chris Keall
Technology Editor/Senior Business Writer·NZ Herald·
1 Jul, 2022 05:50 AM4 mins to read

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NZ Game Developers Association chair Chelsea Rapp. Photo / File

NZ Game Developers Association chair Chelsea Rapp. Photo / File

The fast-growing video game industry says our Government must respond urgently to tax breaks being introduced in Australia today, or lose companies and talent across the Tasman.

Three companies are already moving some of their operations offshore or assessing a move to Australia, NZ Game Developers Association chair Chelsea Rapp says.

Lower Hutt-based, now UK-owned studio A44 Games - like many of its peers, now owned offshore - has already expanded to Melbourne, while Wellington's PikPok has expanded overseas with a new studio in Colombia.

New Zealand's other leading studios including RocketWerkz, Runaway Play and StaplesVR are also making plans to move their businesses across the Tasman, Rapp says.

"This is a crisis moment."

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RocketWerkz is one of the Big Three game studios, along with Grinding Gear Games and PikPok. It recently leased the top two floors of the new PwC Tower at Commercial Bay.

Founder Dean Hall told the Herald this morning: "RocketWerkz is researching two locations in Australia for an extra studio, which could employ another 50 people. While we have an amazing team in New Zealand, it makes sense that any significant expansion and investment would be across the Tasman."

In May last year, Australia's Government unveiled a A$1.2 billion ($1.3b) package to boost local industry and lure multinational gaming companies to set up shop in Australia.

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Its central element is a 30 per cent tax break called the Digital Games Tax Offset, whereby gaming companies in Victoria, NSW, Queensland and South Australia get an additional 10 per cent rebate - meaning for every dollar they spend on developing a new game, they get 40 cents back.

The tax break comes into effect today. The NZGDA has been calling on Digital Economy Minister David Clark to counter it for 14 months.

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The industry sees itself being hit by a double-whammy, as the Government fails to match the game development tax break across the Tasman, and offers large subsidies to the film industry - which competes directly with the video game sector for talent, in areas like special effects.

Earlier, Mario Wynands, CEO and founder of NZ's largest game development studio, Wellington-based PikPok, which employs about 200, told the Herald he was reluctantly looking at hiring offshore because of the lack of support and the barriers in NZ.

Shortly after, his firm secured new staff by buying a 20-person game development studio in Colombia.

And RocketWerkz' Hall complained bitterly about Amazon negotiating a 25 per cent rebate under the Government's NZ Screen Production Grant programme for filing its $650 million Lord of the Rings series in West Auckland - a higher-than-usual rate for an international production.

Hall said he didn't want a chunk of the screen fund. Rather, he objected to the fact our Government was subsidising Amazon, and other international players shooting films in NZ, when they were competing head-to-head with the local game development industry for the same staff in key areas like visual effects.

If there had to be a screen subsidy, the up-and-coming game developers should get a share.

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Rapp earlier welcomed Clark's move to expand funding for the Centre of Digital Excellence in Dunedin, set up in 2019 with a $10m budget, and which has received small top-ups since (including $1.2m) as it offers small direct grants to local developers.

The NZGDA chairwoman was looking for more big-bang moves, however, to support the video game industry that is estimated to bring in $1 billion in export revenue by 2025 - at least, if it can continue on its current trajectory and avoid an exodus.

She had not seen any in Clark's draft Digital Strategy for Aotearoa or the thin-on-tech Budget 2022.

Clark has been asked for comment.

"The interactive media sector has been one of the New Zealand economy's rising stars. It is high-tech, fast-growing, clean, green and pays high salaries. These are exactly the type of jobs we need to grow and diversify New Zealand's economy, but Australia could benefit from them instead if we don't act now," Rapp says.

In 2021, the local industry employed just under 1000 people - making it much stronger per capita than the Australian video games industry, which employed 1327, according to the NZDGA.

Globally the interactive media and video games industry is worth over $250b, more than film and music combined. It is already a major portion of New Zealand's software exports, Rapp says.

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