"It is great to see industry taking active steps to reduce the amount of plastics in their products. Recently the government announced consultation to regulate the manufacture and sale of plastic microbeads in personal care products in New Zealand because of the harm they cause when released into aquatic environments. Johnson & Johnson's decision to remove PVC from its products is a great example of industry actively responding to a global issue without the need for regulation and we are very supportive of this," she said.
The change came following a campaign by Scottish environmentalists Fidra, who have been calling for companies to switch to paper stems since 2013.
Dr Clare Cavers, Research Officer, Fidra, said: "We commend Johnson & Johnson for leading this change in product material, it is an important part of the solution to the growing problem of plastic pollution in our seas.
"A step change in consumer behaviour is needed to ensure people dispose of waste responsibly and only flush toilet paper."
Each year more than 300 million tons of plastic are produced globally, and 10 per cent will end up in the sea.
It is estimated that there is now a 1:2 ratio of plastic to plankton and, left unchecked, plastic will outweigh fish by 2050.
- With the Telegraph.