NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies

Is that stock cheap or overpriced? How to tell

By Barry Ritholtz
Washington Post·
11 Mar, 2015 12:30 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Finance blogger Barry Ritholtz looks at the valuation of US sharemarkets

There are three commandments to consider:

- Thou shalt consider a full assortment of all valuation metrics;

- Thou shalt not cherry-pick only those metrics that support your preferred outcome;

- Thou shalt focus on the very best measure of market valuation, according to academic research and data.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

These should have the force of moral law for anyone who wants to understand whether stocks are cheap or expensive.

Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.

John Kenneth Galbraith

Starting with our first commandment, let's look at a wide assortment of metrics that can help determine equity valuation.

The equity strategy group in Merrill Lynch's research department looks across 16 measures - a full range of metrics that describe the U.S. stock market, including trailing price-to-earnings, Shiller price-to-earnings, price-to-book ratio and the Standard & Poor's 500-stock index in terms of the price of gold or West Texas Intermediate crude oil.

This approach shows the markets as being anywhere from cheap to expensive, depending on your favoured metric.

Advertisement
Advertise with NZME.

Last year, the valuation spectrum showed U.S. markets as slightly undervalued.

More recently, they appear to be at fair value.

It is noteworthy that those who have ignored this approach have missed significant, ongoing gains in U.S. equities.

That leads us to our second commandment: Thou shalt not cherry-pick metrics that support your preferred valuation.

Discover more

Opinion

Stock Takes: Up and away - market takes off

26 Feb 04:00 PM
Investment

Man who predicted '29 Wall St crash dies

27 Feb 01:00 AM
Companies

Wall St dips on US jobs, ECB

04 Mar 07:18 PM

Anyone can point to a metric that shows stocks as either cheap or expensive.

Those who are bearish usually go for Trailing Price to Earnings ratio (17.1 P/E), which shows stocks as pricey, or the even more expensive Shiller's Cyclically Adjusted PE, which show stocks as very pricey (26.8 CAPE).

Hence, I am always wary when a specific metric is selected to prove how cheap or expensive markets are - especially if that analyst had previously ignored said metric.

Conversely, those who are bullish choose other metrics: They select price to free cash flow or price to normalized earnings to show markets as cheap.

The Standard & Poor's 500-stock index is valued at 22.3 times free cash flow - about 22 per cent below its average reading from 1986 to 2014.

Price to normalized earnings is at 18.6 times, or 2 per cent less than its post-September 1987 average.

Consider what professors Eugene Fama (University of Chicago Booth School of Business, 2013 Nobel laureate in economic sciences) and Ken French (professor of Finance at the Tuck School of Business at Dartmouth College) have observed about all of these different methods of valuation:

Advertisement
Advertise with NZME.

"Different price ratios are just different ways to scale a stock's price with a fundamental, to extract the information in the cross-section of stock prices about expected returns."

That sounds complex, but it can be simplified as follows: Are stocks priced above or below their historic fair value? Based on that, are future returns likely to be higher or lower than average?

This simple explanation is what all of these data points are really attempting to figure out.

Metrics based on fundamental factors are trying to discern average historic valuation.

But it is important to recognize how easily different people can reach different conclusions, like in John Godfrey Saxe's poem about the blind men describing the elephant.

Some of that is a function of what part of the beast they are touching, while other times it is a result of their own biases.

Advertisement
Advertise with NZME.

Given how many ways there are to measure stock prices, those who give in to their personal predilections have a wide variety of choices.

However, selecting the metric that supports your existing position tells us nothing about the markets and everything about your previously held beliefs.

Hence, I am always wary when a specific metric is selected to prove how cheap or expensive markets are - especially if that analyst had previously ignored said metric.

So we have looked at a broad assortment of metrics. This has some value, but it is inconclusive. And this approach specifically keeps our selective perception from duping us into cherry-picking the metric that suits our preferences.

Now, the last commandment: Picking the metric with the very best historic track record.

Wouldn't it be fantastic if we could filter out the noise and go straight to a single best measure of stock market valuation?

Advertisement
Advertise with NZME.

To do just that, we turn to the academic literature. As it turns out, a number of studies point to ways to assess the value of a stock market.

Those who have been using valuation as an excuse to stay away from equities are likely to be disappointed in their own market-timing skills.

Perhaps the most readable of these is from Wesley Gray and Jack Vogel: "Analyzing Valuation Measures: A Performance Horse-Race Over the Past 40 Years" (Drexel University, January 2012).

A close second is Tim Loughran and Jay W. Wellman's "New Evidence on the Relation Between the Enterprise Multiple and Average Stock Returns" (Journal of Financial and Quantitative Analysis, 2010).

These papers (and others) have identified a ratio that has been described as the single most successful measure of valuation in terms of historical track record: EV/EBITDA.

EV stands for "enterprise value"; EBITDA is the acronym for "earnings before interest, taxes, depreciation and amortization".

Enterprise value is somewhat different from a company's market value.

Advertisement
Advertise with NZME.

To calculate EV, we take the number of shares outstanding times the company's stock price.

Add in the amount of debt outstanding, then reduce by the cash/short-term investments.

Lastly, subtract any other holdings that have value (i.e., ownership in other companies). Enterprise value is a comprehensive measure of the core business.

EBITDA lets an investor compare revenues with expenditures.

Perhaps the best way to think of this is as taking the revenue and subtracting the costs that go solely into running a business.

That removes any financial engineering and many accounting gimmicks from the equation.

Advertisement
Advertise with NZME.

It is a fairly simple way to consider a firm's efficiency at its core business.

Enterprise value for the S&P 500 has risen no higher than 10 times EBITDA since stocks began their bull-market run in March 2009, according to data compiled by Bloomberg.

The peak was reached last month. The EV/EBITDA ratio reached 12.6 in 2007, when the credit-fueled five-year advance ended in a broad financial crisis.

Hence, what has been considered the best-performing measure of markets suggests that U.S. stocks are not expensive - are indeed priced fairly.

This strongly suggests that the expected future returns for U.S. equities will be about their historic average.

Those who have been using valuation as an excuse to stay away from equities are likely to be disappointed in their own market-timing skills.

Advertisement
Advertise with NZME.
Barry Ritholtz is chief executive of Ritholtz Wealth Management. He is the author of "Bailout Nation" and runs a finance blog, The Big Picture. On Twitter: @Ritholtz.
Save

    Share this article

Latest from Companies

Airlines

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM
Premium
Manufacturing

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Business|companies

Vietjet orders 100 Airbus A321neo planes

18 Jun 12:26 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Companies

 Israel to begin bringing back citizens stranded abroad

Israel to begin bringing back citizens stranded abroad

18 Jun 01:39 AM

All of Israel’s commercial aircraft were sent outside of the country.

Premium
Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

Hansells owes $10m to staff, ANZ, IRD and company linked to the Hart family

18 Jun 01:34 AM
Vietjet orders 100 Airbus A321neo planes

Vietjet orders 100 Airbus A321neo planes

18 Jun 12:26 AM
Premium
Asahi’s zombie company: The Better Drinks Co posts 10th consecutive loss

Asahi’s zombie company: The Better Drinks Co posts 10th consecutive loss

17 Jun 11:59 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP