The tactics worked, as noteholders are proving willing to overlook the company's negative cash flow and its repeated trips to capital markets to bolster its balance sheet. The debt offering, Tesla's first of non-convertible bonds, represents the latest sign of froth in the high-yield market, where investors have been turning a blind eye to bond-market basics in search of yield.
People at the Manhattan meeting with Musk this week estimated that the company could wind up paying no more than 5 per cent on the junk-rated bonds. The Bloomberg Barclays High Yield Index closed at a five-week high of 5.71 per cent on Thursday, amid escalating tension in the Korean Peninsula.
Tesla's unsecured notes will put bondholders in the same pool as their convertible counterparts, though they won't reap the same upside reward should the Model 3, or any other success, propel the stock even further. Should the company run into execution problems and have to issue secured debt, unsecured holders would be pushed lower down on the capital structure with a lesser priority to get paid back.
The sale was managed by Goldman Sachs, Morgan Stanley, Barclays, Bank of America, Citigroup, Deutsche Bank and Royal Bank of Canada, the person said.