MRP's retail arm, Mercury Energy, lost customers during the year, with the total falling 4.9 per cent to 392,000 as the company allowed lower quality customers depart after overshooting its customer targets in 2009 and 2010.
Competition was also fierce for small and medium-sized customers, with MRP losing market share to more sharply priced alternative offers, and contributing to a fall in total retail electricity sales of 1.8 per cent, to 4,857GWh in the year to June.
However, the company did achieve higher residential sales volumes, partly reflecting higher consuming customers following its forays into South Island markets, and recorded a 7.7 per cent increase in the average sale price of electricity to retail customers from $102 per Megawatt hour to $100 per MWh.
MRP will pay a final dividend of $45.7 million, to make total dividends for the year of $110.4 million, up $24 million on the previous financial year.
Earnings guidance will next be given at the company's annual meeting on October 6.
In the meantime, MRP was moving ahead with its $446 million investment in another geothermal power station, Nga Tamariki.
While electricity demand had stalled in the last four years, the new plant was expected to displace older, more expensive sources such as the Huntly gas and coal-fired power station, and was built with a 30 year investment horizon.
"Near term demand isn't part of the business case," said chief executive Doug Heffernan.