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Home / Business / Companies / Agribusiness

Big beef prices no flash in pan, says industry boss

Jamie Gray
By Jamie Gray
Business Reporter·APNZ·
22 Oct, 2014 11:00 PM3 mins to read

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The New Zealand beef industry is thriving on the back of a big improvement in international prices. Droughts in the United States and Australia have played havoc with global supply, which has taken prices to record highs. Commodities markets can be volatile and hard to predict, Beef and Lamb New Zealand chief executive, Scott Champion, says. But Champion, talking to the New Zealand Herald as part of the "Meet the CEOs" video series, explains why he thinks high prices may be around for some time to come.

Commodity cycles are notoriously difficult to predict but Beef and Lamb NZ's chief executive Scott Champion thinks the current strength in world beef prices is not just a flash in the pan.

Beef is in short supply in many regions around the world and further tightening is expected to occur this year and in 2015.

The season just passed was the second largest beef and veal export season in New Zealand's history - 383,000 tonnes - as a result of high beef production, according to Beef and Lamb.

Total beef and veal returns were up 8.4 per cent to $2.29 billion, while the average value was up 2.1 per cent to $6,000 per tonne.

Champion, talking to the New Zealand Herald as part of the "Meet the CEOs" video series, said the beef industry globally was in good heart.

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"There is very strong demand from markets coming on stream, particularly around North Asia, and for us, often that story is around China," Champion said.

Drought conditions in some parts of the world, but particularly in the United States, were a big part the supply/demand equation, he said.

"There has been significant drought in the United States over the last decade, although it has shifted around regionally," he said.

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"Australia is going in to another dry spell and has seen a significant exports of beef of the back of de-stocking due to drought," he said.

Asked if the beef industry's price gains were sustainable, Champion said: "It's always hard to say, but certainly on the demand side there are some exciting things happening," he said.

"It's gone from a market that in terms of export volumes was not even in the top 15 to a market in the season just ended to number two on a volume basis," he said.

"That's been an astounding rise," he said.

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Unlike its competitors in the poultry and pork markets, beef herds take a long time to rebuild - typically two to three years - after a big event such as a drought.

"There are some great demand side things as well but we are seeing a phase of very low stock numbers globally," he said.

Champion says the outlook for lamb was also favourable, although Beef and Lamb expects prices to steady somewhat at $103 per carcass in the current season from $100 in the 2013/14 season.

"Excellent growing conditions in the last two months will translate into favourable returns for sheep and beef farmers," he said.

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