NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / World

Once dusty dame now tourist temple

NZ Herald
22 Sep, 2014 05:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Louvre's entrance pyramid has struggled to cope with the sheer numbers who visit it each day.

The Louvre's entrance pyramid has struggled to cope with the sheer numbers who visit it each day.

Transformation of Louvre into a travel hot spot visited by millions each year has not been without problems.

Thirty years ago, the Louvre Museum was the Queen Mum of the art world, a genteel, rather fusty storehouse everyone knew was wonderful but few felt compelled to visit.

Today, after one of the most dramatic makeovers in architectural history, and setting plans for mini-Louvres in northern France and the Middle East, the Louvre has established itself as the "must" brand for art lovers and a beacon for France's multibillion-dollar tourism industry.

Last year, the Louvre attracted nearly 9.2 million visitors, more than triple that of 1984 and almost double that of 1989. It is by far the most-visited art museum in the world. Its closest competitor is the British Museum in London, for which there were around 6.7 million entries. A decade from now, according to the Louvre, annual visitor numbers could be on the brink of 12 million.

The springboard to all this was the transformation of the Louvre in 1989 by then French President Francois Mitterrand, who chose a massively controversial design for a new underground entrance.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Within the three-sided baroque splendour of this vast former royal palace, builders erected a high-tech glass pyramid, with an inverted steel-and-glass pyramid beneath it, leading to a cavern-like space below with shops and restaurants.

The design, by Chinese-born American architect I. M. Pei, was blasted by many as kitschy and out of place, and part of a "pharaonic" reflex by Mitterrand to set his mark on Paris. Mitterrand viewed the pyramid and a massive archway, in the defence business district, as bookends of a vast axis emblazoned by the Champs-Elysees with the Arc de Triomphe in between.

To the consternation of critics, the pyramid became an instant hit.

"The Pyramid has become a symbol of Paris, in fact the Louvre is probably the only museum in the world where people come to see the entrance," says Louvre director Jean-Luc Martinez.

Advertisement
Advertise with NZME.

Compared with the old days, when its lofty halls and marble floors echoed to the footsteps of French intellectuals and bourgeois families, 70 per cent of visitors today are from abroad.

Many of them are groups who are whisked through on a "Highlights" tour - Mona Lisa, the Venus de Milo, Egyptian mummies, a Michelangelo and a few Impressionists - before being rushed to the Eiffel Tower, Notre Dame or trip on the River Seine.

Paris' stuffier art lovers carefully choose the month, and the hour, they wish to visit the Louvre. At peak time, the Mona Lisa - "La Joconde" - has to be glimpsed behind a wall of people five or six deep, many of them taking selfies with the iconic picture in the background. The painting itself lies behind a thick glass screen to protect it from camera flash, and several security guards stand by.

Even getting into the museum can be a feat in itself. On most days, queues begin forming at least half an hour before the museum opens. At almost any time of day, long lines of people wait at ticket counters, the information desk and security checks. The atrium, designed by Pei to be lean and light and airy, can reach levels of industrial noise and tropical heat simply because of the sheer numbers of humans.

Discover more

New Zealand

Trio's brainchild joins war on pests

24 Sep 05:00 PM

Back in 2006, Pei warned a fix was needed. "The problem is not the pyramid itself, but what's under it. There is now a security tent for checking bags, and there are huge queues of people waiting for tickets," Pei told Architects' Journal. "The pyramid is not functioning as expected ... There is not enough public space - it's a scale problem."

Martinez is now pushing through a €53.5 million ($84.5 million) refit. The ticket booths will move, the Pyramid entrance doors will be expanded and the signs inside the museum - all 38,000 of them - will be translated into three languages, including English, to help the hundreds of people each day who get lost.

"There's a real problem with numbers," said art historian Didier Rykner, a prominent critic of the Louvre's strategy. "There are too many people, and the result is that they are spending lots of money adapting the museum to try to cope with it." Appointed last year, Martinez is seen by some as signalling a "back-to-basics" approach after 12 heady years of expansion.

Under his predecessor, Henri Loyrette, the Louvre focused increasingly on media-friendly special exhibitions as opposed to showcasing its permanent collections, opened a new museum in Lens in the northern French rustbelt and agreed to lend its name - and some of its collection - to a museum in Abu Dhabi due to open next year.

The projects have triggered criticism of brand "stretch" and ingratiation with oil money.

More than 4600 art historians and conservationists signed a petition lashing the Louvre Abu Dhabi deal - a 30-year agreement in exchange for US$1.3 billion ($1.6 billion) -- as likely to gut French museums of national treasures, including works that are too fragile to be transported safely.

Advertisement
Advertise with NZME.

"I think that [the] Abu Dhabi [deal] was a huge mistake," Rykner told the Herald. "I don't have the complete list, but I do know that there are some major works on it which should never have been rented out - it's a total scandal."

Alain Quemin, a professor of the sociology of art at Paris VIII University, said France's tightening state budgets meant the Louvre "has no choice" but to continue to pull in the crowds and coax money from foreign tie-ups.

Money from the Abu Dhabi contract, not state subsidies, will fund the latest alterations.

"The purists may not like this but there's another perspective, which is that those who go to the Louvre on a lightning tour and enjoy it are quite probably people who would not have set foot in the museum if the visit was culturally more demanding," Quemin told the Herald.

Save

    Share this article

Latest from World

World

'Hazardous' tsunami warnings after 7.4 magnitude quake strikes off Russia's coast

World

Typhoon Wipha grounds flights, closes schools as Hong Kong braces

World

39 killed, over 100 injured near food centres in Gaza


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from World

'Hazardous' tsunami warnings after 7.4 magnitude quake strikes off Russia's coast
World

'Hazardous' tsunami warnings after 7.4 magnitude quake strikes off Russia's coast

The US Geological Survey warned 'hazardous tsunami waves are possible'.

20 Jul 08:55 AM
Typhoon Wipha grounds flights, closes schools as Hong Kong braces
World

Typhoon Wipha grounds flights, closes schools as Hong Kong braces

20 Jul 02:25 AM
39 killed, over 100 injured near food centres in Gaza
World

39 killed, over 100 injured near food centres in Gaza

20 Jul 01:50 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP