You've probably never heard of Robert M. Boetticher Sr., but he has helped arrange the funeral services of multiple presidents, first ladies and celebrities.

The world watched in December as a 72-year-old funeral director pushed the coffin of President George Bush into a polished Cadillac hearse in Houston. He had done the same before at services for Presidents Gerald Ford and Ronald Reagan, first ladies Betty Ford and Nancy Reagan, and many other well-known figures.

He is Robert M. Boetticher Sr., chief executive of a boutique death services firm that contracts with the federal government for state funerals.

For almost

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