A black American man's video slamming racism he's experienced while living in China has gone viral.

"When I come to many places here, people will say 'hey black devil' ... It is really very disrespectful. I hate it," the man, who calls himself Li Heishuai, said.

Li, who is said to have been living in China for three years, said Chinese people were surprised when he told them he was from America because they believed they're "all white there".

He has also been constantly asked by Chinese men if he is "big down there". "The next time somebody asks me this, I will take off my pants and let him see for himself," he said.


The video comes just days after a Chinese laundry detergent maker was forced to apologise for an advertisement in which a black man "washed" by its product was transformed into a fair-skinned Asian man.