Two: acknowledge the people. You've dramatically rebuilt from the 2008 collapse. But people are fickle, forgetful. And while unemployment's below 7 per cent and Wall St's booming, it's hard to make stable sound sexy.
Three: acknowledge the political situation. Congress refuses to pass your laws. Immigration reform is dwindling, you've given up on guns and time is running out, big guy.
Now imagine there's a heap of oil in Canada that could be processed in US refineries. All it would take is a pipeline.
Canada wants you to build it, and lots of Americans want you to build it, too. Pipelines take construction and construction makes jobs.
Of course, digging up and burning oil isn't too swell for old Mother Earth.
So, hot shot, what you gonna do? Greatness is a stamp away.