First came the Wonderbra and now here's the Wonderbum - a new product that "lifts, separates and shapes" the parts other tights don't reach.
The product promises "a perfectly peachy, pert bottom", according to makers DuPont Lycra, which unveiled the uplifting new "technology" at a hosiery show yesterday.
"Let's face it,this is what women everywhere want," said a company spokeswoman.
"Women would no longer need to turn to the surgeon's knife to achieve that pert look."
The only snag? There are only two pairs in existence - DuPont says the wobbly majority must wait until the end of next year before Wonderbum hits the stores.