NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

CBS News says it almost gave up on Assad interview

AP
10 Sep, 2013 11:19 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

NEW YORK (AP) CBS News had essentially given up its pursuit of Syrian President Bashar Assad for an interview because he would not agree to go on "60 Minutes," until Charlie Rose suggested airing it on the non-profit Public Broadcasting Service.

CBS News Chairman Jeff Fager, who accompanied Rose to Damascus last weekend, said Assad and his team would not go on "60 Minutes" because they wanted to have a say how the interview would be edited, and CBS refused. Assad opted for a longer airing on PBS on Monday night.

The interview was a coup for Rose, who was pursuing it for CBS since last spring. It was the Syrian president's first TV interview with a U.S. outlet since he spoke to Barbara Walters of ABC News in December 2011, and came as President Barack Obama and Congress are considering a military response to Assad's purported use of chemical weapons in an attack against rebel forces.

"I've never received so much feedback for a single interview," Rose said Tuesday.

Rose, who is host of "CBS This Morning" in addition to his own PBS interview show, landed the interview with a promise that PBS would air the talk at the same length as an interview Rose had done with President Barack Obama this summer. That's how it played out, although the Assad talk was edited slightly for length.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"In the end, it was so important that it was great that we figured out a way around it," said Fager, also executive producer of "60 Minutes."

Assad got the format he wanted. But along with a time conflict with the U.S. Open, it may have cost him in terms of audience size. PBS aired the interview in prime time on most stations, bumping "Antiques Roadshow." It was seen by an estimated 1.2 million people, according to the Nielsen company, or less than half the typical audience for the antiques show. CBS has a much bigger footprint: An estimated 9.3 million people watched a repeat episode of "60 Minutes" on Sunday.

Despite the earlier concerns about editing, Assad and his aides put no restrictions on the interview, Fager said, saying they anticipated and expected tough questions. Assad got them, though he didn't always answer; in response to a Rose question about stockpiles of chemical weapons, Assad said, "We don't say yes, we don't say no."

Advertisement
Advertise with NZME.

Rose asked Assad what responsibility he felt about the death and destruction in his country. He asked him to respond to critics who called him a butcher and compared him to "some of the worst dictators to walk the face of the Earth." He also asked whether Assad wasn't following the example of his father, who also led Syria, in "ruthlessly" eliminating opponents.

"Sometimes there's power in the questions themselves," Rose said. "It has an importance, regardless of whether or not the person answers."

Rose said he prepared for two days and carefully mapped out the interview. It seems contradictory, but that actually makes room for spontaneity, he said.

"It was as good an interview as I've ever seen in this kind of a situation," Fager said.

CBS first aired portions of the Assad interview on "CBS This Morning" on Monday, continuing on Tuesday. Although it missed the deadline for "60 Minutes" last week, a story will air on the interview this weekend, Fager said.

CBS found itself in an odd situation with its flagship "CBS Evening News" on Monday. It had an exclusive with the Assad interview, and anchor Scott Pelley was one of a handful of television journalists granted an interview with Obama on Monday. Yet the evening news was pre-empted on all but the West Coast by CBS Sports' telecast of the U.S. Open men's tennis finals.

The network posted Pelley's interview online at 6 p.m. Eastern and cut into the tennis match for a two-minute report on the Obama interview.

"That's just bad luck," Fager said. "It happens sometimes."

Although CBS' first choice in these stories is still "60 Minutes," there were plenty of other ways for it to be seen, he said.

"It stops really being about where it's going to air because the ability to see it out there online and the ability for people to watch it in so many ways has changed so dramatically," he said.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from World

World

‘Hug therapy’: How Pope Leo is trying to unify Vatican

04 Jul 07:14 AM
Premium
World

Teenage aviator detained after landing near Antarctica

04 Jul 06:59 AM
World

The search for answers after ferry tragedy between Java and Bali

04 Jul 06:15 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from World

‘Hug therapy’: How Pope Leo is trying to unify Vatican

‘Hug therapy’: How Pope Leo is trying to unify Vatican

04 Jul 07:14 AM

Pope Leo XIV has focused on unity and tradition after Francis’ reformist tenure.

Premium
Teenage aviator detained after landing near Antarctica

Teenage aviator detained after landing near Antarctica

04 Jul 06:59 AM
The search for answers after ferry tragedy between Java and Bali

The search for answers after ferry tragedy between Java and Bali

04 Jul 06:15 AM
Premium
Maybe it’s not just ageing - maybe it’s anaemia

Maybe it’s not just ageing - maybe it’s anaemia

04 Jul 06:00 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP