Flight Centre in Pāpāmoa Plaza will be closing it's doors due to the coronavirus pandemic - but the other six stores around the Bay of Plenty will remain open.
Flight Centre, New Zealand's largest travel agency, announced it would be making mass reductions to it's workforce.
It has been forced to make some 250 roles redundant, given that all travel is now effectively off-limits as the result of widespread border closures.
Flight Centre NZ managing director David Coombes said, "This decision wasn't taken lightly and it was one that we hoped to avoid, we do not want to see these great people leave our company."
"We took every possible step to save these roles but, in the end, we were left with no choice."
As a result, Flight Centre confirmed the Pāpāmoa store will close temporarily.
Taupō, Rotorua, Bethlehem, Bayfair, Tauranga and Whakatāne branches all remaining open.
Among the staff in Flight Centre's local branches, Flight Centre's website lists five travel brokers working across Taupō and Rotorua and another 11 working across the rest of the Bay of Plenty and Waikato.
"Our core product – international travel - has effectively been taken from the shelves in the short-term and, while we anticipate a strong rebound in time, it is impossible to predict the timeframe for recovery," Coombes said.
"We have had to take immediate and drastic action and I fear further tough calls will be needed if we do not get urgent government support."
The job losses primarily affect those staff who joined Flight Centre NZ under a year ago. All contractual obligations will be met and those impacted will finish with the company today.
While outbound travel has been one of the hardest hit by Covid-19, travel agents have been overlooked in the government support packages announced to date, leaving the industry fighting to save more than 5000 employees Coombes said.
"We need help and we need it today.
"People will travel again, we just need support to get through this period: without it, this may only be the start."
Once travel rebounds and the company is able to expand again, employees who have lost their jobs will be given preferential selection over others.
Coombes states Flight Centre was working with a number of other organisations in an attempt to place affected employees into work.
"We've been contacted by industries experiencing a surge at this time and who need staff with our people's skillset - we're so grateful for this and welcome any further options for our people."
Flight Centre Travel Group alone employs 1,200 Kiwis as well as supporting over 200 self-employed travel brokers.
In addition, Flight Centre has been forced to temporarily close 33 of its 140+ retail locations.
Coombes thanked the departing employees for their hard work.
"This is an incredibly difficult time for our people, we are all too aware that this decision will have an undeniable impact on their lives and families.
"I'm heartbroken that we weren't able to sustain our full team through this. We wish things were different but we have no other option right now."