NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Maori Language Week: History behind longest NZ name

By Jacqui Gibson
NZ Herald·
12 Sep, 2021 02:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Te Pariomahu, also known as Blackhead Beach, Hawkes Bay. Photo / Kirsten Simcox
Te Pariomahu, also known as Blackhead Beach, Hawkes Bay. Photo / Kirsten Simcox

Te Pariomahu, also known as Blackhead Beach, Hawkes Bay. Photo / Kirsten Simcox

"It'll take half the day to get there on foot in his heat," tour guide Ahuriri Houkamau warns. "We'll go in my four-wheel-drive instead." There are four of us milling around the hotel bar waiting on Ahuriri as he grabs the keys.

Read More

  • GO NZ: A foodie getaway in Hawke's Bay bottling New Zealand - NZ Herald
  • GO NZ: Top travel tips for Hawke's Bay and Queenstown, from the experts - NZ Herald
  • Go NZ: Jesse Mulligan's guide to living it up in Hawke's Bay - NZ Herald

It's cool and dark inside Pōrangahau's 140-year-old Duke Hotel. On the mantelpiece sits a black and white photo of Ahuriri's parents and long-time locals, Flo and Baby Houkamau, cigarettes in hand. Outside, the unblinking Hawke's Bay sun has turned rolling farmland from green to gold. A brown and white pony is wandering the streets tearing threads of grass from the road edge. Two young girls are playing hopscotch on the footpath. Next to the dairy, Ahuriri's nephew, Orlando, is selling espresso coffee and bagged plums from a converted horse float. Te Paerahi beach, where you can camp for free, is about 7km from where we stand.

Pōrangahau, southern Hawke's Bay

I'd driven north to Pōrangahau, in southern Hawke's Bay, from Wellington a few days before to stay in a bach with friends. On the commute from Whangaehu Beach to Orlando's coffee cart, we noticed a sign outside the pub saying: "Pōrangahau tours".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

For $50 a head, we sign up for a two-hour tour that'll take us to the major points within this historic village and explain the story behind New Zealand's longest place name. To start, Ahuriri, whose Ngāti Kere ancestors have lived here for generations, "1000-plus years," drives us to Taumata Hill, the highest point in Pōrangahau.

We access the grassy peak through Scott whānau land. Driving the steep, rutted path, Ahuriri winds down the window and yells out to farmers Rossie and Polly Scott that we'll stop in on our way back down shortly. They smile, nod and shoo us on.

A lesson in whakapapa and whenua

"When I bring people up here, I tell them this tour is about understanding the people and the land – whakapapa and whenua," says Ahuriri, a Māori studies teacher at Eastern Institute of Technology for 23 years.

Today he's hosting a group of Kiwis: me, Fleur, Richard, Kelly and pub dog, Lego. Next week, it'll be 15 te reo Māori students and their teachers. Before Covid-19, it was commonly US cruise-ship tourists on an off-boat adventure.

New Zealand's longest place name

We reach the peak after 10 minutes and jump out into the long, yellow grass, making our way towards a wooden sign etched with 85 letters. "Wanna have a go at it?" encourages Ahuriri. "My advice is to break it up into parts."

Advertisement
Advertise with NZME.

The sign reads: Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronuku pokaiwhenuakitanatahu. It's a lot to get the mouth around. I stumble my way through it. In contrast, it slips lyrically off Ahuriri's tongue. Translated, he says, it means: "the summit where Tamatea, the man with big knees, conqueror of mountains, the land-swallower, traveller over land and sea, played his Māori nose flute, or kōauau, to his loved one."

Tamatea Pokai Whenua, he explains, was a famous chief and warrior. Descendant of the legendary Māui and father of Kahungunu, founder of the Ngāti Kahungunu iwi, Tamatea came to New Zealand from Hawaiki in the Tākitimu waka.

"This site is part of an ancient story of battle, grief and love," says Ahuriri. "To me, this maunga is my ancestor. It's a place that connects all descendants of our shared eponymous ancestor – people from Gisborne to Cape Palliser all the way out to the Pacific."

New Zealand's longest place name tell the story of a Maori chief and warrior. Photo / Hawkes Bay
New Zealand's longest place name tell the story of a Maori chief and warrior. Photo / Hawkes Bay

Other landmarks on the tour

Next, Ahuriri points out Te Awaputahi, the spiritual ancestral mountain of his hapū, Ngāti Kere, in the distance. Then he gestures towards the distinctive shape of Cook's Tooth or Tokatea, which references European explorer James Cook's voyage down the coast in 1769.

Discover more

Travel

Kiwi dreams: Celebrity Treasure Island stars on the holidays they're longing for

08 Sep 03:02 AM
Travel

'It was never supposed to be easy': Three Kiwis' Bike Trip round the world

07 Sep 10:29 PM
Travel

Much more than mining: West Coast distillery that struck Gold

07 Sep 04:00 AM
Travel

Air NZ launches new way to learn 'te reo' on the go

12 Sep 09:57 PM

Further east is Te Pariomahu or Blackhead Beach, as Cook distastefully named it after seeing crowds of Māori gathered to watch the curious-looking Endeavour sail by. Next, we bring our focus inland to Pōrangahau's original pā site, Waipuna, now a reserve and urupa down in the valley. Finally, Ahuriri points out Rongomaraeroa Marae, our last stop on the tour.

As we turn towards the ute and make our way back down the hill, Ahuriri says: "To me, the fact this place has the longest name in New Zealand isn't the main thing. The main thing is the story it represents. You won't get that story from pulling off the highway and standing next to the official road sign – although that's a bit of fun. You will get it from visiting Taumata with someone like me, a living descendant of Tamatea, whose story is embedded in the land of this small but historic town."

How to get there

· The original site on Taumata Hill is 6km from Pōrangahau village on privately owned farmland.

· Get access to the site on a tour of Pōrangahau village with local guides. Drop in to the Duke Hotel on Abercromby St, Pōrangahau, to sign up.

· You can also see The Longest Sign (10m long) for the Longest Place Name on Wimbledon Rd before heading into Pōrangahau Village.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Travel

Travel

Cemeteries worth making a stop at in Europe

03 Jul 08:00 AM
Travel

Husband’s oversight grounds Auckland woman’s 60th Hawaii holiday – but he still goes

03 Jul 06:30 AM
Entertainment

The Kiwi still teaching Aussies to wave after 30 years

03 Jul 05:31 AM

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.
Recommended for you
Israeli jets bombed Gaza while returning from Iran mission
World

Israeli jets bombed Gaza while returning from Iran mission

04 Jul 01:30 AM
Why Barbara Kendall backs women’s Olympic water polo campaign
Sport

Why Barbara Kendall backs women’s Olympic water polo campaign

04 Jul 01:19 AM
US Supreme Court allows deportation of migrants to South Sudan
World

US Supreme Court allows deportation of migrants to South Sudan

04 Jul 01:16 AM
Pacific airlines team up, four countries sign new trade and food deal
Airlines

Pacific airlines team up, four countries sign new trade and food deal

04 Jul 01:13 AM
'Social dysfunction at its worst': Farmer and prostitute sentenced
Rotorua Daily Post

'Social dysfunction at its worst': Farmer and prostitute sentenced

04 Jul 01:08 AM

Latest from Travel

Cemeteries worth making a stop at in Europe

Cemeteries worth making a stop at in Europe

03 Jul 08:00 AM

Europe’s cemeteries are rich in history, art and atmosphere.

Husband’s oversight grounds Auckland woman’s 60th Hawaii holiday – but he still goes

Husband’s oversight grounds Auckland woman’s 60th Hawaii holiday – but he still goes

03 Jul 06:30 AM
The Kiwi still teaching Aussies to wave after 30 years

The Kiwi still teaching Aussies to wave after 30 years

03 Jul 05:31 AM
Winter in Melbourne is a delight, if you know where to look

Winter in Melbourne is a delight, if you know where to look

02 Jul 07:00 AM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search