NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Travel

Japan's naked festival Hadaka Matsuri a stripped back affair in Okayama

NZ Herald
22 Feb, 2021 08:09 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The Naked Festival at Saidaiji Temple in 2017, looked very different to this year. Photo / Getty Images

The Naked Festival at Saidaiji Temple in 2017, looked very different to this year. Photo / Getty Images

This time last year, the Saidaiji Kannonin temple in Japan's Okayama prefecture was a writhing ball of flesh.

The Hadaka Matsuri or "Naked Festival" is a hugely popular attraction which sees thousands of men gathering from across the southern part of Honshu Island. On the third Saturday of February they are invited to strip down to a simple loincloth and join the fray to battle for 'holy sticks'. The fertility festival has roots going back almost 1000 years.

In temples across the prefecture there are normally hundreds of such melees at regional temples, drawing up to 10000 men at a time.

However, in the midst of a global pandemic organisers have been forced to plan celebrations that are a bit more 'modest'.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
The 'almost' Naked Festival in 2005. Photo / Getty Images
The 'almost' Naked Festival in 2005. Photo / Getty Images

The Hadaka Matsuri has been continually observed for 500 years, uninterrupted by wars or previous public health scares.

Priests at this specific temple in Okayama were reluctant to call the whole thing off. Instead they reached a compromise which saw a modest gathering of around 100 youths turning up in their 'fundoshi' loincloths for a severely downsized and somewhat distanced festival.

Normally a spectacle that draws participants and spectators, this year's Eyo took place behind closed doors and for among staff only.

In a statement from the Temple's chairman Minoru Omori, the temple said they had sought a way not to lose the "essence" of Eyo.

Advertisement
Advertise with NZME.

"In discussion with the chief priest and committee members, we have reached the conclusion that we need to pray [for] Eyo now," he said.

"Eyo relates to a term called 'ichiyo-raifuku,' which means 'to withstand the harsh, cold winter and reach the warmth of spring.'

"In other words, we pray for good luck after continuous bad things."

Men cram into the temple waiting for priests to drop the 'lucky sticks' at the 2015 Hadaka Matsuri. Photo / Getty Images
Men cram into the temple waiting for priests to drop the 'lucky sticks' at the 2015 Hadaka Matsuri. Photo / Getty Images

The Eyo normally sees thousands of young men in nothing by "fundoshi" loincloths and white 'tabi' socks, gather in the freezing waters of the temple pool. At 10pm the priest turns the lights out and hurls the "lucky sticks" into the writhing mass of participants.
Despite the confusion, the contest element rarely lasts longer the half an hour. Injuries are not uncommon, but rarely severe.

Discover more

New Zealand

Kiwi nun broke lockdown restrictions in Ireland to attend exorcism

22 Feb 05:04 PM
World

Tradie's new court win after cruise ship threesome

22 Feb 05:29 AM
Entertainment

Fans question why Zac Efron's brother is quarantining in Aussie hotel

22 Feb 01:42 AM

In 2016 the festival was designated an Important Intangible Folk Cultural Asset by Unesco. During almost 1000 years of observation it is thought that the lucky sticks replaced paper talismans, which were too fragile to survive the competition. It is thought that clothes were originally part of the ritual competition, but participants quickly realised they were prone to tear and 'slow them down'.

Save
    Share this article

Latest from Travel

Travel

Why this little-known Italian region should be on your bucketlist

Travel

Exploring Barossa, South Australia: Wine, terroir and the art of winemaking

Travel

48 hours in Seattle: How to make the most of your visit


Sponsored

Swap winter blues for that holiday feeling in Tropical North Queensland

Advertisement
Advertise with NZME.

Latest from Travel

Why this little-known Italian region should be on your bucketlist
Travel

Why this little-known Italian region should be on your bucketlist

The beautiful budget-friendly spot is still flying under the radar.

06 Aug 07:30 AM
Exploring Barossa, South Australia: Wine, terroir and the art of winemaking
Travel

Exploring Barossa, South Australia: Wine, terroir and the art of winemaking

06 Aug 12:25 AM
48 hours in Seattle: How to make the most of your visit
Travel

48 hours in Seattle: How to make the most of your visit

06 Aug 12:25 AM


Swap winter blues for that holiday feeling in Tropical North Queensland
Sponsored

Swap winter blues for that holiday feeling in Tropical North Queensland

06 Aug 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP