A big winner already in America's Cup
Emirates Airline is already a winner in the America's Cup says marketing expert.
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Latest from Marketing
Google to stop reading your emails
The tech giant is going to stop reading your Gmail in search of opportunities to sell ads.
Is Facebook marketing right for you?
COMMENT: What is the value of a new customer for your business?
Join the love triangle in Bermuda
Toyota fires its own America's Cup shot across the bows with an ad campaign.
How to create raving business fans
COMMENT: Think about a product or service that you love using and often recommend.
Student: 'They don't come for education'
An Indian graduate says most students below degree level "don't come here to get educated"
Spreading the $6 billion message
The latest view of the advertising industry shows a sector on the rise.
Digital finger on the customer's pulse
COMMENT: Being a marketing person in 2017 means getting your geek on.
How to make services easier to sell
COMMENT: When you eliminate jargon it can often make products or services easier to sell.
Do you have a 'Rolls Royce' Service Offer?
COMMENT: What do some of your clients enjoy by using your services?
The personal trainer making big bucks
Katie Parsons is used to gains but didn't expect her business to be as successful as it is
4 beneficial no-cost marketing resources
COMMENT: A simple way to make great progress is to get the help of other people.
Get more battery life from your phone
COMMENT: Six simple tips and tricks you can use to make your phone's battery last.
Paying $35 a pop for canned NZ air in China
This is not a joke - Kiwi air is being sold overseas for $35 a pop.
Marketing strategies to put in to action
COMMENT: Here are five new marketing strategies to try.
'Humble apology' from Haka Energy Drink maker
An energy drink being sold in Canada under the name Haka has offended Kiwis living there.
How to stop losing 'easy' sales
COMMENT: How can you make regular contact with past clients and current customers?
Orcs and All Blacks lure the megarich
The super-rich are buying experiences instead of handbags and heading to NZ.
NZ's lure as the 'loneliest, loveliest land'
NZ's safety and natural beauty mean overseas tourists are flocking to our parks.
Marketing success celebrated at Beacons
Marketing and advertising success was celebrated at last night's Beacon Awards
Making your database your goldmine
COMMENT: Keep people on your database not for months, but for years.
Watchdog satisfied with FB response
Online watchdogs are happy with Facebook's reason for targeting vulnerable youth.
Marketing agency doing its own thing
Digital agency Motion Sickness is doing its own thing, and doing just fine.
What ideas could your clients share?
COMMENT: What is a memorable way to explain what you do for your clients?
How to become well known and well paid
COMMENT: A personal brand is crucial to becoming well known and well paid.
Making 300kg of chocolate each week
Meet the Kiwi Willy Wonka taking a trip down memory lane with chocolate.
Facebook's new tool to help SMEs
Facebook has announced a new tool to help small businesses with their marketing strategy.
How to get your company positive publicity
COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
How Zulu and Zephyr rose to the top
The Australian duo started out selling their samples at the Bondi markets.
Magnum ad 'promoting lesbianism'
Magnum has been accused of "promoting lesbianism" in its latest ad.