Latest from Advertising

Comvita hitches Caravan for celebrity brand promotion in North America

Comvita has formed a joint venture with Caravan to promote its products in North America.

Paul Catmur: What are you famous for in the office?

An awkward mishap in the office can quickly become your moniker, writes Paul Catmur.

Kiwi ad exec reveals his hardest lesson in the industry

Sometimes you need to take the advice you hand out, warns True CEO Matt Dickinson.

Subway ad features people riding a sandwich on Lake Wakatipu

Queenstown residents in new advertisement riding a 9.5meter long Subway Sandwich.

Premium: True NZ CEO Matt Dickinson

True NZ CEO Matt Dickinson on the agency's challenges through Covid-19, the lessons learned and his proudest moments. Video / NZ Herald

Opinion: The big mistake businesses need to avoid during the Delta outbreak

Trying to avoid short term losses can lead to long-term pain, writes Ryan Sproull.

Revealed: The Facebook post that cost the Govt $88,000

The Government has increased its social media spend to inform the public.

ASB's unconventional new advertising partner

The widely anticipated partnership has come to fruition.

Sex workers face lockdown dilemmas

High living costs in cities pushing some beneficiaries into sex work, advocate says.

Super-size your urban ute: Why the farmers are right to point the finger

Aggressive marketing has driven the rise of the double-cab ute on NZ streets.

Fake influencer fame - how the internet makes talent irrelevant

What we say online has become our new reality, writes Damon Stapleton.

Paul Catmur: How to give a presentation when you'd rather have a root canal

Public speaking can be terrifying, writes Paul Catmur.

The invisible hand behind the Tokyo Olympics

New York Times: They're not an official sponsor but without them there would be no Games.

Paul Catmur: Why didn't that idiot boss promote me?

Being overlooked for a promotion feels a bit like being dumped.

The best 'inappropriate' and 'annoying' ad complaints rubbished by the ASA

A roundup of some of the most fascinating complaints dismissed by the ASA.

Paul Catmur: Use the 'waiter test' to see if your business partners are terrible

The waiter test helps to show what people are really like.

Opinion: The ad agency is dead, long live the ad agency

Murray Streets wonders what the future holds for the advertising industry.

Ad agency Stanley St appoints CEO, poaches DDB talent

Three of NZ's four biggest creative agencies are now run by women.