Grant believes the world is waking up to those natural products and people are starting to choose wool more.
Jamie asked if prices are back at pre-covid levels yet and Grant confirmed that prices are trending back to pre-covid levels.
"Fine wools in Australia are seeing considerable lifts and getting back to the highs of two years ago," Edwards said.
"Things are looking good for the New Zealand Merino selling season which will start in late August."
The only glitch in pricing has been in the half-bred types which are used for upholstery - those prices are still being affected by low demand from the hard-hit travel industry of Hotels, Airplanes and Cruise Ships.
Jamie asked how far away are we from a more meaningful price like $5/kg, Grant believes that if prices continue to track in the right direction, we'll get there.
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