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Home / Sport / Sailing / America's Cup

America’s Cup in Auckland not possible without bed tax, says Mayor Wayne Brown

Christopher Reive
By Christopher Reive
Senior Sports Journalist·NZ Herald·
7 Mar, 2025 02:00 AM4 mins to read

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Team New Zealand sail their AC75 Te Rehutai in preparation for the 37th America's Cup. Video / ETNZ

Auckland Mayor Wayne Brown is confident the city can host the next America’s Cup but has again stressed the need for a bed-night levy to make it happen.

Tātaki Auckland Unlimited this week confirmed it was in discussions with America’s Cup Event and Emirates Team New Zealand about hosting the 38th edition of the Cup, expected to be held in 2027.

It makes Auckland the third city with a reported interest in hosting the next chapter in the world’s oldest sporting event, alongside Valencia in Spain and Rio de Janeiro in Brazil.

Barcelona reported a positive economic impact of almost $2 billion from hosting the 37th edition, in which Team NZ successfully defended the Auld Mug last October.

Brown has proposed a bed tax of 2.5% to 3% to fund a $7 million shortfall for major events and reiterated the need for such a tax after SailGP’s successful Auckland debut in January.

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Such a levy would, however, require central government legislation.

“Securing another America’s Cup provides significant opportunities and benefits for Auckland and New Zealand, but it won’t happen without a bed night levy,” Brown told the Herald.

“Hosting an America’s Cup in Auckland makes good economic sense, with the flow-on effects of creating more jobs and opportunities for business, like our important marine industries. But to maximise this opportunity, we need government to give us the tools, like a bed-night levy, to enable us to deliver major events without it costing ratepayers.

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“We’ve seen from the recent success of SailGP and Moana Auckland, that people want it [the event], and it makes use of the infrastructure we’ve invested in for previous Cups. It’s a no-brainer to bring it back to Auckland. It’s good for the tourism, hospitality and accommodation sectors.

“The positive impacts delivered in Barcelona are a good thing that we can emulate here, with a genuine partnership approach. The event will need private investment and a contribution from central government and Auckland. I’m confident Auckland can make this happen with a bed night levy.”

America’s Cup Event and Team New Zealand chief executive Grant Dalton told the Herald there had been preliminary conversations with Tātaki Auckland Unlimited but hosting the regatta in New Zealand would not be possible without central government and private backers.

The figure for what a successful bid might look like has not yet been confirmed, but the Herald understands they could be looking for around $150m for the next edition, with half of that ideally coming from private backers.

A study by the University of Barcelona reported a positive economic impact of $1.93 billion for the city from hosting the 37th America's Cup. Photo / Job Vermeulen, America's Cup
A study by the University of Barcelona reported a positive economic impact of $1.93 billion for the city from hosting the 37th America's Cup. Photo / Job Vermeulen, America's Cup

Dalton added they haven’t had any direct contact or indication of interest yet from central government, though Minister for Sport and Recreation Mark Mitchell told the Herald the Government was open to a discussion about the America’s Cup being held on home waters.

Team NZ rejected a $99m offer from the New Zealand Government to host the 2024 regatta. Comprised of $30m towards the event and the rest being goods in kind, it was not an offer they could put on a successful event and launch a competitive campaign with.

A bid of €70 million ($131.5m) was ultimately accepted from Barcelona. That bid was built in a similar structure Dalton believed was necessary for the America’s Cup to return to New Zealand, with public institutions accounting for €45m ($84.6m) and private entities making up the other €25m ($46.9m).

A University of Barcelona study, commissioned by the Barcelona Capital Nautica Foundation, found there were 1.8 million visits across all event sites on and off the water during the 2024 regatta, as well as a fleet of 244 superyachts in attendance. The superyachts alone were reported to have contributed a spend of €35m ($65.4m) in the local economy.

Christopher Reive joined the Herald sports team in 2017, bringing the same versatility to his coverage as he does to his sports viewing habits.

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