Mark Todd with his horse Campino. Photo / Brett Phibbs
When I tell people what I do for a living, they tend to understand straight away. For most of us of a certain age, social media started with the emergence of MySpace, then Facebook, and Twitter.
If you go back a little, you had blogging, internet forums, and instant messaging.
Wander further back in time to the late 1990s, when I first boarded the social media train, and you'd find chatrooms, digital newsgroups, and those long-lost forum prototypes known as guestbooks.
I'm completely comfortable in this environment, but I've always been mindful of how social media can be explained to people of a different age or culture, like my parents, for instance.
I've found challenges in explaining social media, and in particular the interest in "what they're saying online" to people who haven't grown up in digital communities.
The greatest challenge, to date, has been telling Mark Todd that he's the new Chuck Norris.
