By KEVIN TAYLOR
Speeding drivers will be targeted in a summer road safety campaign in Northland, Auckland and the Waikato.
Road safety agencies have joined forces in a campaign which will ask motorists: "Are you part of the dying race?"
The deputy chairwoman of the Auckland regional land transport committee, Carolynne Stone, said many speedsters did not believe they were at risk of crashing or getting a ticket.
The campaign was designed to raise doubts in speedsters' minds.
New billboards will be erected on state highways and motorway on-ramps.
The campaign will also include radio advertising.
Land Transport Safety Authority director Reg Barrett said that excessive speed was the single biggest killer on the roads and contributed to one-third of road deaths.
Environment Waikato councillor Morris McFall said the campaign would coincide with a peak in open-road speed crashes in the three regions.
The campaign was launched yesterday at the Mangatawhiri community hall.
There have been more than 100 crashes in the past five years on the stretch of State Highway 2 near Mangatawhiri.
Safety drive message for 'dying race'
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