The Cricket World Cup final wasn't just magnificent sporting theatre, followed by unbearable torture.

Last week's epic match was also a reminder of the magic of free to air television.

As you tuned in for the New Zealand innings last Sunday night or screamed from your couch around 6am on Monday as England's chase reached a climax, there was an inescapable sense of community.


The knowledge that just about everyone else around the country with a television set, or access to a laptop, was watching too, because it was live on Prime.

It was a shared experience, a collective