There's two ways to look at this.

Either a) anything Lebron James says becomes truth. Or b) some company just created one of the most genius marketing strategies in the world.

Tomorrow is set to be the biggest sports night in the history of Cleveland.

First, the Cleveland Cavaliers will be raising their first championship banner before the first game of the 2016/17 NBA season.


Less than an hour later, the Cleveland Indians will host their first World Series game since 1997 as they look to win their first championship since 1948.

As a sports fan, could you ask for more from your city? Apparently you can.

Last week, LeBron spoke about the action-packed night the people of Cleveland would be indulging in.

He couldn't think of much more to say to improve what is already an amazing offering, so he just came up with a joke instead.

"It's going to be great," James said, via Fox 8 Cleveland's Jen Steer. "From the fans' perspective, is there any better way? I don't know, maybe having an ice cream truck outside both arenas at the same time as well? Icing on the cake."

Ask and you shall receive King James.

Blue Bunny, an ice cream company produced by Wells' Dairy in Iowa, saw James' comments and decided he was right.

As a result, Clevelanders will be getting free ice cream to help celebrate the historic night in The Land.