That extra spice has been relished by the All Blacks who have historically struggled with this fixture in the past. The travel burden of recent weeks has been demanding and the Bledisloe has already been secured.
That has been the way of things for the last few years and goes some way to explaining why the All Blacks drew the third Bledisloe in 2012 and needed a late escape - a last second try and conversion - to salvage victory in 2014.
The world record attempt has rejuvenated the All Blacks and given them a huge lift this week says Read.
"I think it is a great thing from our mental point of view that we have acknowledged what it is at stake," says Read.
"The Australians clearly know what is at stake as well and I am sure they will be coming with as much attitude to try to knock us off.
"It has got to be our preparation, our work, that is going to win us this game. It is not going to be us just thinking it is going to happen.
"The work has been done and I am sure we are going to be all fired up come tomorrow night. It is going to be massive as it has never been done in the history of Tier One nations. But we have just go to take as a game against Australia and prepare like we have for all the other games where we have been successful."