This is a New Year's kiss the internet won't soon forget.
During Thursday's New York Knicks game against the Portland Trail Blazers at Madison Square Garden, a male fan smooched his lady love on the 'Kiss Cam', but took things to an awkward new level as he appeared to documentthe graphic make-out session on his smartphone.
The moment naturally made its way to Twitter, which ignited a firestorm of commentary.
Imagine recording yourself eating face at a Knicks game just to end up on the Kiss Cam. Ruthless. pic.twitter.com/RUNhFceYVC
"If this game wasn't tough enough, they just showed a couple in full open mouth kiss for at least 10 seconds on the Kiss Cam. Get me out of here," Trail Blazers reporter Casey Holdahl tweeted.