Owned by American billionaire Bill Foley and his Black Knights group, Auckland FC have already shown signs of intent that they’re not just here to make up the numbers.
“NZME’s audience strength brings huge benefits to building the AFC brand in the local market – we can’t wait to be grabbing the digital and newspaper headlines around the country,” said Auckland FC CEO Nick Becker.
“Working with NZME means we can continue to build our brand and support for our home games,” Becker said.
“It’s meaningful for Auckland to have a new football club, and partnering on high-performing campaigns with NZME is integral to reaching our target audience of fans.”
Auckland FC’s inaugural campaign kicks off on October 19 when they host the Brisbane Roar at Go Media Stadium.
However, all eyes are on their away trip to face the Phoenix on November 2, before the return fixture just over a month later on December 7.
Auckland FC host a third fixture between the Kiwi sides on February 22 as an opportunity to finalise local bragging rights for their first season.