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Home / Sponsored Stories

Sponsored by Microsoft

Microsoft

The cloud over NZ cricket

2 May, 2019 12:00 PM
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Photo / Supplied

Sponsored by Microsoft

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Artificial intelligence could make the game more dynamic – and help it find its future stars..

The next generation of Black Caps heroes like captain Kane Williamson and ace strike bowler Trent Boult may emerge in an unlikely way – through the use of cloud platforms, artificial intelligence and machine learning.

That cricket is multifaceted, sophisticated and generates a deluge of data is without question. From bowling averages to strike rates, fans delight in poring over the player and match statistics that each game produces.

Now the latest generation of artificial intelligence (AI) tools is gleaning new insights from that data, with the potential to make the game even more dynamic and help discover its next stars like Williamson and Boult.

"That's our motivation," says Matt Pickering, managing director of NV Interactive, a New Zealand-based digital agency that has been a leader in cricket analytics since 2006. "We want to help people discover and enjoy the game in inspiring new ways."

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NV first came to prominence in cricket when it developed the infrastructure for CricInfo, the world's largest cricket live scorer, subsequently partnering with New Zealand Cricket to deliver their website, ball-by-ball live scoring, mobile apps, high-performance video analysis, match reporting and more.

That work put NV on the radar of the country that invented the game, with the England and Wales Cricket Board last year approaching NV about developing a cricket-scoring platform for the top 2000 UK clubs.

With the UK cricket season looming, NV had to produce one of its most complex products yet and to a tight deadline.

It turned to Microsoft's Azure platform and suite of AI and machine learning tools to get the job done.

NV's code base was already built on Azure, so it made sense to apply the leading cloud platform to take the statistical analysis NV had been using for the national and first-class level of the game, to the very top end of the sport.

The result was NV Play, the world's most comprehensive, live cricket scoring and statistical analysis.

NV Play provides high-performance platform video highlights from cameras set up around the cricket grounds, as well as pitchside analytics that allow players, coaches and other users to capture data on their own device.

NV Play even offers statistical modelling to predict scores and winners, as well as performance insights crucial for coaching and player development.

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"We had a broader vision of leveraging leading-edge technology to enhance the game of cricket," says Pickering.

"Due to the flexibility of the Azure platform and the incredible efforts of the NV team, we were able to deliver a robust solution within three months that was both on time and within budget."

The Platform as a Service nature of Azure's cloud offering also meant that NV Play could quickly scale up to meet demand.

With far higher adoption than anticipated throughout the first UK cricket season - and NV Play forecast to be adopted by the majority of top UK clubs by the start of next season - NV says Azure can deliver the capacity and infrastructure required.

Even better, NV Play version 2.0 went live at the start of summer for the Kiwi cricket season, helping players and coaches up their game too.

To find out more about NV and their digital journey, visit nvinteractive.com.

For more information on how Microsoft Azure technologies can deliver new insights for your organisation visit, https://news.microsoft.com/en-nz/

This article was first published in Kia Ora magazine.

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